International Perspectives of Marketing Theory (SAGE Library in Marketing)

International Perspectives of Marketing Theory (SAGE Library in Marketing)

By: Robert Cluley (editor), Mark Tadajewski (editor)Hardback

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This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of understanding marketing and consumer practice. This has occurred as a result of some truly exemplary research being conducted outside of marketing's traditional empirical context; the United States. This major work seeks to engage with this rather underexplored dimension of marketing theory, taking in literature which, for example, situates contemporary business marketing practices in a global context by comparing the systems in West Africa, Argentina, and the United States, while other contributions explore Chinese, Russian and West European practices. This comprehensive, global approach to the topic makes for an invaluable resource for scholars in the field worldwide. Volume One: Performing Marketing Volume Two: Managing Marketplace Relations Volume Three: The Boundaries of Marketing and Consumer Practice Volume Four: Transforming Marketing, Consumer and Society Dynamics

About Author

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.


VOLUME ONE: PERFORMING MARKETING PART ONE: OVERVIEWS Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism - Franck Cochoy Toward a History of Critical Marketing Studies - Mark Tadajewski PART TWO: PERFOMATIVITY OF MARKETS AND MARKETING Shaping Exchanges, Performing Markets: The Study of Market-ing Practices - Luis Araujo & Hans Kjellberg 'Theatre of the Proof' - Elena Simakova Product Launch and Technology Demonstration as Corporate Practices Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic, Equipped Cognition and the Clustered Consumer - Franck Cochoy PART THREE: SERVICE DOMINANT LOGIC, CO-CREATION AND MOBILISING CONSUMER PRACTICE Service-Dominant Logic - Stephen Vargo and Robert Lusch What It Is, What It Is Not, What It Might Be Service-Dominant Logic as a Foundation for Building a General Theory - Robert Lusch and Stephen Vargo Value Co-Creation in Service Logic - Christian Groenroos How Brand Community Practices Create Value - Hope Jensen Schau, Albert Muniz Jr. and Eric Arnould Working Consumers - Bernard Cova and Daniele Dalli The Next Step in Marketing Theory? Contextualizing and Critiquing the Fantastic Prosumer - Edward Comor Power, Alienation and Hegemony PART FOUR: MARKET RESEARCH PRACTICES Convoking the Consumer in Person - Catherine Grandclement and Gerald Gaglio The Focus Group Effect Consumer Segmentation in Practice - Patricia Sunderland and Rita Denny An Ethnographic Account of Slippage Ethnographic Stories for Market Learning - Julien Cayla & Eric Arnould VOLUME TWO: MANAGING MARKETPLACE RELATIONS PART ONE: RELATIONAL AND CONTEMPORARY MARKETING PRACTICES Death of a Metaphor - Lisa O'Malley, Maurice Patterson and Helen Kelly-Holmes Reviewing the 'Marketing as Relationships' Frame Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing - Edward Kasabov Towards a New Model of 'Customer Compliance' Service Provision - Edward Kasabov and Alex Warlow Marketing Identities - Nick Ellis and Sierk Ybema Shifting Circles of Identification in Inter-Organizational Relationships PART TWO: CONTEMPORARY BUSINESS MARKETING PRACTICES IN A GLOBAL CONTEXT Constructing Identities in Indian Networks - Nick Ellis et al Discourses of Marketing Management in Inter-Organizational Relationships Business-to-Business Marketing Practices in West Africa, Argentina and the United States - Kofi Dadzie, Wesley Johnston and Jaqueline Pels Institutions and Business Networks - Hans Jansson, Martin Johanson and Joachim Ramstrom A Comparative Analysis of the Chinese, Russian and Western European Markets Building Trust in U.S.-Japanese Business Relationships - Ritu Lohtia, Daniel Bello and Constance Elise Porter Mediating Role of Cultural Sensitivity PART THREE: SERVICE PROVISION, EMOTIONAL LABOUR AND MISBEHAVIOUR Sales Force Trajectories - Amy Hanser Distinction and Service in Post-Socialist China The Gendered Rice Bowl - Amy Hanser The Sexual Politics of Service Work in Urban China Compassion at the Counter - Stephanie Donohoe and Darach Turley Service Providers and Bereaved Consumers Dysfunctional Customer Behavior Severity - Kate Reynolds and Lloyd Harris An Empirical Examination Deviant Customer Behaviour - Lloyd Harris and Kate Daunt A Study of Techniques of Neutralization Customer Abuse to Service Workers: An Analysis of Social Creation within the Service Economy' - M. Korczynski and C. Evans Downloading Deviance: Symbolic Interactionism and Unauthorised File-Sharing - Robert Cluley VOLUME THREE: THE BOUNDARIES OF MARKETING AND CONSUMER PRACTICE PART ONE: CONTEXTUAL AND STRUCTURAL TURNS IN UNDERSTANDING PRACTICES Towards an Epistemology of Consumer Culture Theory - Soren Askegaard and Jeppe Trolle Linnet Phenomenology and the Context of Context Intersectionality 101 - A. Gopaldas Uncertainty and the Problem of Value - Amy Hanser Consumers, Culture and Inequality in Urban China Free to Those Who Can Afford It - Noah McClain and Ashley Mears The Everyday Affordance of Privilege Frustrated Fatshionistas - Daiane Scaraboto and Eileen Fischer An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets An Analysis of Material Consumption Culture in the Muslim World - Aliakbar Jafari and Ahmet Suerdem The Use of Western Brands in Asserting Chinese National Identity - Lily Dong and Kelly Tian PART TWO: FURTHER CONTRIBUTIONS TO THE DE-AMERICANIZATION OF MARKETING THEORY, THOUGHT AND PRACTICE Globalization, Consumer Tensions and the Shaping of Consumer Culture in India - Giana Eckhardt and Humaira Mahi Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising - Julien Cayla and Mark Elson Consuming Post-Colonial Shopping Malls - Rohit Varman and Russell Belk Making Theory and Practice in Subsistence Markets - Benet DeBerry-Spence An Analytic Auto-Ethnography of MASAZI in Accra, Ghana Modern Retailers in Transition Economies - Masayoshi Maruyama and Le Viet Trung The Case of Vietnam PART THREE: GLOBAL BRANDING, GLOCAL IDENTITIES AND IMAGINED COMMUNITIES A Cultural Approach to Branding in the Global Marketplace - Julien Cayla and Eric Arnould The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference - D. Kjeldgaard and S. Askegaard Underdeveloped Other in Country-of-Origin Theory and Practices - Rohit Varman and Janeen Arnold Costa VOLUME FOUR: TRANSFORMING MARKETING, CONSUMER AND SOCIETY DYNAMICS PART ONE: EMBODIMENT Borderlines - Maurice Patterson and Jonathan Schroeder Skin, Tattoos and Consumer Culture Theory Embodied Ethnicity - Delphine Dion, Lionel Sitz and Eric Remy The Ethnic Affiliation Grounded in the Body The Dismal Trade as Culture Industry - George Sanders Do Not Go Cheaply into That Good Night - Samuel Bonsu and Russell Belk Death Ritual Consumption in Asante, Ghana PART TWO: MARKETING, DEMATERIALISATION AND CONSUMER CROWDS Extended Self in a Digital World - R.W Belk The Ethical Economy of Customer Coproduction - A. Arvidsson PART THREE: RETHINKING MARKETING, CONSUMPTION AND SOCIETY: LIGHT AND DARK MARKETING Dark Marketing: Ghost in the Machine or Skeleton in the Cupboard? - S. Brown, P. McDonagh and C.J. Shultz II Street-Level Drug Market Activity in Sydney's Primary Heroin Markets: Organization, Adulteration Practices, Pricing, Marketing and Violence - R. Coomber and L. Maher Escaping the Gift Economy - J.S. Marcoux Marketing Means and Ends for a Sustainable Society - Richard Varey A Welfare Agenda for Transformative Change Sharing - R. Belk Enterprise and Inequality - Linda Scott et al A Study of Avon in South Africa Shampoo, Saris and SIM Cards - Catherine Dolan, Mary Johnstone-Louis and Linda Scott Seeking Entrepreneurial Futures at the Bottom of the Pyramid

Product Details

  • ISBN13: 9781446273609
  • Format: Hardback
  • Number Of Pages: 1688
  • ID: 9781446273609
  • weight: 3090
  • ISBN10: 1446273601

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