This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Guy J. Golan (PhD, University of Florida) is an associate professor at the S.I. Newhouse School of Public Communications at Syracuse University. Sung-Un Yang (PhD, University of Maryland) is an associate professor and Director of Research and Grants in the School of Journalism at Indiana University. Dennis F. Kinsey (PhD, Stanford University) is a full professor at the S.I. Newhouse School of Public Communications at Syracuse University.
Contents: Guy J. Golan/Sung-Un Yang: Introduction: The Integrated Public Diplomacy Perspective Foundations - Michael D. Schneider: U.S. Public Diplomacy Since 9-11: The Challenges of Integration - Olga Zatepilina-Monacell: Public Diplomacy in NGOs - Sarabdeep K. Kochhar/Juan-Carlos Molleda: The Evolving Links Between International Public Relations and Corporate Diplomacy - Nancy Snow: Public Diplomacy and Public Relations: Will the Twain Ever Meet? - Eyun-Jung Ki: Application of Relationship Management to Public Diplomacy - Jangyul Robert Kim: Application of Issues and Crisis Management to Public Diplomacy - Kelly Vibber/Jeong-Nam Kim: Diplomacy in a Globalized World: Focusing Internally to Build Relationships Externally - Kristi S. Gilmore/Richard D. Waters: Stewardship and the Political Process: Improving the Political Party-Constituent Relationship Through Public Relations - Hua Jiang: Ethical Visions for Public Diplomacy as International Public Relations - Nation Brands and Country Reputation - Simon Anholt: Public Diplomacy and Competitive Identity: Where's the Link? - Kineta Hung: Repairing the "Made-in-China" Image in the U.S. and U.K.: Effects of Government-supported Advertising - Colleen Connolly-Ahern/Lian Ma: Taking It to the Streets: The Evolving Use of VNRs as a Public Diplomacy Tool in the Digital Age - Shawn Powers/Tal Samuel-Azran: Conceptualizing International Broadcasting as Information Intervention - Bruce W. Dayton/Dennis F. Kinsey: Contextual Meaning - Vanessa Bravo: The Importance of Diaspora Communities as Key Publics for National Governments Around the World - Aimei Yang: Soft Power, NGOs and Virtual Communication Networks: New Strategies and Directions for Public Diplomacy - Juyan Zhang/Shahira Fahm: Live Tweeting at Work: The Use of Social Media in Public Diplomacy - Jisk a Englebert/Jacob Groshek: Relations of Populism: An International Perspective of Public Diplomacy Trends - Margaret G. Hermann: Presidents, Approval Ratings, and Standing: Assessing Leaders' Reputations - James Pamment: A Contextualized Interpretation of PD Evaluation - Brenda Wrigley: Tenets of Diversity: Building a Strategy for Social Justice in Public Diplomacy - Mohan J. Dutta: Public Diplomacy, Public Relations, and the Middle East: A Culture-Centered Approach to Power in Global Contexts - Conclusion: Guy J. Golan: An Integrated Approach to Public Diplomacy.