International Satellite Broadcasting in South Asia: Political, Economic and Cultural Impliactions

International Satellite Broadcasting in South Asia: Political, Economic and Cultural Impliactions

By: Srinivas Raj Melkote (author), Keval J. Kumar (contributor), Peter Shields (contributor), Woodfield Woodfield (contributor), Sundeep R. Muppidi (contributor), Geetika Pathania (contributor), Agrawal Agrawal (contributor), Ewart C. Skinner (contributor), Sandhya Rao (contributor), Srinivas Raj Melkote (contributor)Paperback

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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries.

About Author

Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.


Chapter 1 Dynamics of Satellite Broadcasting in India and Other Areas Chapter 2 History of Television in India Chapter 3 The New Doordarshan Chapter 4 Responses to Transnational Television in a STAR-struck Land Chapter 5 Putting Media Policy in its Place Chapter 6 The Obligation to Provide a Voice for Small Languages Chapter 7 Cultural Influence of Indian Cinema on Indian Television Chapter 8 Pictures of a Native Land Chapter 9 Use of STAR-TV and Doordarshan in India Chapter 10 Viewing of Doordarshan by Cable Subscribers in Bangalore Chapter 11 India Chapter 12 Culture as a "Market Force": Local Consumption of Global Television Chapter 13 Cultural Transcendence as an Alternate to Cultural Imperialism Chapter 14 A Critical Examination of a UNESCO Study on Television Flows in Europe and Asia

Product Details

  • ISBN13: 9780761812029
  • Format: Paperback
  • Number Of Pages: 342
  • ID: 9780761812029
  • weight: 440
  • ISBN10: 0761812024

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