International Satellite Broadcasting in South Asia: Political, Economic, and Cultural Implications
By: Srinivas Raj Melkote (author)Hardback
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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries.
Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.
Chapter 1 Dynamics of Satellite Broadcasting in India and Other Areas Chapter 2 History of Television in India Chapter 3 The New Doordarshan Chapter 4 Responses to Transnational Television in a STAR-struck Land Chapter 5 Putting Media Policy in its Place Chapter 6 The Obligation to Provide a Voice for Small Languages Chapter 7 Cultural Influence of Indian Cinema on Indian Television Chapter 8 Pictures of a Native Land Chapter 9 Use of STAR-TV and Doordarshan in India Chapter 10 Viewing of Doordarshan by Cable Subscribers in Bangalore Chapter 11 India Chapter 12 Culture as a "Market Force": Local Consumption of Global Television Chapter 13 Cultural Transcendence as an Alternate to Cultural Imperialism Chapter 14 A Critical Examination of a UNESCO Study on Television Flows in Europe and Asia
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- ID: 9780761812012
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