Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.
In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms' activities. The book is divided into four parts, focusing on the following:
An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book.
A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization.
A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country's global integration, outward investments, and strategies.
The concepts and practices behind the strategies employed by different firms.
Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
Andrei Panibratov is Professor of Strategic and International Management at the Graduate School of Management and Deputy Director of the Center for the Study of Emerging Market and Russian Multinational Enterprises at St. Petersburg State University, Russia.
Introduction: Why Do We Continue Reading Books on Emerging Market Firms? Part I. Contemporary Meaning and Context for International Business 1. Four Questions About International Strategy 2. The Rise of Emerging Economies: BRIC and Beyond 3. Sowing Knowledge in Emerging Economies Part II. The Changing View of International Strategy 4. Theoretical Explanation of Internationalization 5. Dynamic Perspective on Internationalization 6. Can Competitive Advantage Cross Borders? Part III. Internationalization from Emerging Markets 7. International Strategies of Brazilian Multinationals 8. International Strategies of Chinese Multinationals 9. International Strategies of Indian Multinationals 10. International Strategies of Russian Multinationals Part IV. What Shapes the Competitive Advantage of Emerging Multinationals 11. Non-Market Strategy Perspective 12. The Irrational Side of Internationalization