In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics.
An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty.
International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience.
Associate Professor in the School of Tourism and Hospitality Management at Temple University, Philadelphia, USA
Part One: International Tourism: The Global Environment 1 .Globalization, tourism and culture Introduction 2. Cultural diversity Part Two: Cultural Theories and Practices 3. Intercultural theories 4. Cultural practices and tourism impacts on culture Part Three: Culture and Cultural Differences 5. Culture 6. Cultural variability 7. Cultural influences on intercultural communication 8. Cultural influences on social interaction 9. Cultural influences on rules of social interaction 10. Cultural influences on service 11. Cultural influences on ethical behavior Part Four: Tourist Behavior 12. Human behavior: its nature and determinants 13. Consumer buying behavior 14. Cultural influences on tourist buying behavior Part Five: Cross-Cultural Comparison 15. Cultural differences among international societies Part Six: Multicultural Competence 16. Multicultural competence in a global world