International Trade provides a thorough understanding of the issues involved in developing and managing overseas trade. Originally aimed at those studying for professional qualifications and practitioners involved in export and international trade, combining 'textbook' information and accessible guidelines for best practice, this important handbook has now been fully updated with new material on EU and US law and on major target markets such as China.
Opening with a description of the structure of the global economy and the dynamics governing world trade, this third edition covers a multitude of topics including: international marketing, legal issues, customs control, risk management and export finance.
Jonathan Reuvid is an economist and was formerly engaged in investment banking, general management of a Fortune 500 multinational and business development in China. He is consultant editor and author of a number of titles published by Kogan Page, including Business Insights: China, Managing Business Risk and The Business Guide to Credit Management. Jim Sherlock, a Fellow of the Institute of Export, is a full-time trainer and consultant in international trade, with extensive experience in the UK export manufacturing sector.
Section - ONE: The global economy;
Chapter - 01: The rationale for foreign trade and its organization;
Chapter - 02: Balance of payments: measurement and management;
Chapter - 03: Patterns of world trade;
Section - TWO: International marketing: principles and practice;
Chapter - 04: Principles;
Chapter - 05: Methods of market research;
Chapter - 06: The marketing plan;
Chapter - 07: Distribution;
Section - THREE: The legal environment;
Chapter - 08: An overview of UK law;
Chapter - 09: The law of contract;
Chapter - 10: Sale of goods in international trade;