Internet Effectively: A Beginner's Guide to the World Wide Web

Internet Effectively: A Beginner's Guide to the World Wide Web

By: Sharon Scollard (author), Tyrone Adams (author), Lafayette Scollard (author)Paperback

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Description Internet Effectively is a comprehensive guide to maximizing your online experience. There's a difference between simply being online and using the Internet effectively. This book provides readers with the theory and easy to follow hands on activities essential for novice Internet users to become proficient users. It covers all important topics required for Internet literacy, including email, searching a variety of Internet resources for information, Web page design, Internet communication, and social and legal implications. Whether you are just getting started, or you've been using the Internet for years, Internet Effectively will provide you with a better understanding of how the Internet works, how to use it effectively and how it affects our lives.

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About Author

Tyrone L. Adams, Ph.D. Tyrone L. Adams teaches human communication theory and new communication technologies in the Department of Communication at The University of Louisiana at Lafayette. Dr. Adams holds a B.A. in Communication Studies from The University of Florida (1990) and an M.S. (1992) and Ph.D. (1995) in Communication from The Florida State University. Dr. Adams is the recipient of the 2000 Southern States Communication Association Outreach Award; the University of Louisiana's 1999 Excellence in Communication Education Award; and, the 1998 Outstanding Contributions to New Communication Technologies Award presented by the American Communication Association. He is the Founding Editor of theAmerican Communication Journal, the communication discipline's premiere online multimedia journal []. As well, he is the co-author of over 25 journal articles, book chapters, book reviews, editorials, and product bench-marking test reviews. Professor Adams and his wife Brenda have one son named Alexander and one daughter named Cecilia. Sharon Scollard, B.Sc. Sharon Scollard has been teaching at Mohawk College of Applied Arts and Technology in Hamilton, Ontario, Canada since 1989. She earned a B.Sc. in Mathematical Science and Computer Science from the University of Toronto (1985) and is currently completing a Master of Arts in Education through the University of Phoenix (2005), specializing in Curriculum and Technology. She teaches adult learners and full-time students and teaches a wide variety of courses including computer literacy, software engineering, and Web applications development courses. Professor Scollard has extensive experience in course and program development, pioneered the first adult education Internet courses at her college, and has developed many computing hands-on courses suitable for self-paced learning, distance education, and instructor lead lab and tutorial classes. When she's not absorbed in the latest technology craze, she often enjoys time with her children Angela, Robyn, and Andrew. Norman Clark, Ph.D. Norman Clark's interest in computers started the Christmas he got a Commodore VIC-20 instead of the compound bow he wanted. Since then, Dr. Clark has gone through numerous computers, and earned a B.A. (1990) and M.A. (1992) in Speech Communication from The University of North Dakota, and a Ph.D. (1998) in Communication Studies from The University of Iowa. He has written several publications on subjects ranging from classical rhetoric to campus portals, and done extensive research on computer-mediated communication pedagogy. Currently teaching a wide range of courses at Appalachian State University, including Internet Communication, Dr. Clark is periodically pulled away from the Internet and reminded of the real world by his wife, Dr. Heather Clark, and their two daughters, Kehvon and Ashlyn.


INTERNET EFFECTIVELY: A BEGINNER'S GUIDE TO THE WORLD WIDE WEB ~ Chapter Overview ~ Part I: Welcome to the Internet! Chapter 1: Let's Get "Online" Already! Chapter 2: The Development of the Internet Part II: Utilizing the Internet and World Wide Web Chapter 3: Finding Resources on the World Wide Web Chapter 4: Email Chapter 5: Doing Business on the Web Part III: Designing Information for the World Wide Web Chapter 6: An Introduction to HTML Chapter 7: An Introduction to CSS, XHTML, and Advanced Web Development Concepts Chapter 8: HTML Editors Chapter 9: Graphics and Multimedia on the World Wide Web Part IV: Communication on the Internet Chapter 10: Mass Communication Tools Chapter 11: Real-time Communication Chapter 12: Entertainment and Education Part V: The Impact of the Internet Chapter 13: The Internet's Impact on Traditional Media Chapter 14: The Internet and the Law Chapter 15: Keeping Pace with Innovations Glossary References and Readings Index INTERNET EFFECTIVELY: A BEGINNER'S GUIDE TO THE WORLD WIDE WEB ~ Expanded Table of Contents ~ Part I: Welcome to the Internet! Chapter 1: Let's Get Online, Already! Chapter Objectives What Do People Do Online? Connecting to the Internet What Does Internet Service Include? Dial-up Services Traditional Dial-up Services Broadband Services Textbox 1.1: How Communications Satellites and Satellite Internet Access Works Wi-Fi Textbox 1.2: How a Wireless Home Network Works ISP's for Travelers Connecting to Work Local Area Networks Intranets Virtual Private Networks Acceptable Use Policies and Privacy Policies Hand-Held and Other Devices Internet Software URL's Web Browser Basics Temporary Files (Cache) Clearing the Cache Missing Page Errors Bookmarks and Favorites History Clearing the Browser History Browser Options and Features Setting the Home Page Advertisements on the Web Email Clients Security Risks Virus Trojan Horse Worm Adware Spyware Browser Hijacker Web Bug Mini Distributed Denial of Service Attacks (mDDoS) Security Measures Providing Credit Card and Other Sensitive Information Downloading Software Commercial Software Shareware Freeware Open Source What Happens When You Connect? IP Addresses Domain Name System Troubleshooting Summary Review Questions and Hands-on Exercises Chapter 2: The Development of the Internet Chapter Objectives Welcome to the Internet Development of the Internet: From the 1940's to the Present Text Box 2.1: Nuclear Threats and the Space Age Hiroshima and Nagasaki Sputnik I, ARPA, Explorer I, and EMP's RAND Engineers Envision a "Galactic Network" Text Box 2.2: Packets and Protocols The Birth of Communication Protocols NPL Net and Packets ARPANET A Reliable Protocol in NCP Communications Tools The Personalization of E-mail TCP/IP and Inter-networking Text Box 2.3: The TCP/IP Stack Request for Comments (RFC) Documents ARPANET Goes Public U.S. National Science Foundation to the Rescue Internet 2 Internet History Timeline Internet Development Around the World Canada Mexico Europe Convergence of Efforts in the U.S. Domain Names The World Wide Web Who Is In Charge Of The Internet? Summary Review Questions and Hands-on Exercises Part II: Utilizing the World Wide Web Chapter 3: Finding Resources on the World Wide Web Chapter Objectives Advanced Browsing Plug-in Features Text Box 3.1: Plug-ins and Features What's Available on the Web? Online Research Tools Search Engines Directory Outlines Bibliographic Databases Site-specific Search Engines and Site-maps Subject-Specific Search Engines and Directory Outlines Metasearch Engines Topic Rings Frequently Asked Question Pages Expert Inquiries General Reference Encyclopedias Maps and driving instructions World facts Searching for Jobs Searching for People Finding an Email Address Searching for mailing addresses Finding personal information Reverse telephone number lookup Searching Strategies Initiating a Search Refining A Search Boolean Operators and Wildcard Characters Understanding Evaluation Criteria Accuracy Authority Audience and Objectivity Purpose Current Information Depth of Coverage Citing Internet Resources Text Box 3.2: Citing and Referencing Web Materials Finding Software Open Source Licensing Shareware and Freeware File compression Summary Review Questions and Hands-on Exercises Chapter 4: E-mail Chapter Objectives Brief History of Email Getting an Email Account Email Basics Using Webmail Setting Up An Email Client for POP or IMAP Mail Setup in Outlook Express Textbox 4.1 - Setting up Mail in Eudora for Windows or Macintosh Sending a Message Binary Files and MIME File Attachments Sending to Multiple Recipients Smileys and other Emoticons Netiquette Return Receipts Importance Indicator Address Book Feature Creating a Contact in Microsoft Outlook Express Creating an Address Book Entry in Eudora Receiving, Reading and Managing Email Receiving and Setting Automatic Receive Settings in Outlook Express Receiving and Setting Automatic Receive Settings in Eudora Bounced Mail Email Header Information Replying to an Email Message Reply All, Forward and Redirect Deleting Email Messages Managing Email Using Folders Managing Email Using Outlook Express Managing Email Using Eudora Managing Email Using Webmail Additional Email Features SPAM Spam Blockers Email Trackers Web Bugs To E-mail, or Not to E-mail? Email and Personal Information Security Viruses and Worms Hoaxes and Chain Letters Phishing Encrypting Email Summary Review Questions and Hands-on Exercises Chapter 5: Doing Business on the Web Chapter Objectives E-business and E-commerce E-commerce E-business EDI Classifications of E-Commerce Business-to-Business (B2B) Business-to-Consumer (B2C) Business-to-Business-to-Consumer (B2B2C) Consumer-to-Business (C2B) Consumer-to-Consumer (C2C) Mobile Commerce (M-Commerce) E-Commerce Business Models Online Direct Marketing Product and Service Customization Consumer Online Auctions Electronic Tendering Find the Best Price Affiliate Marketing Viral Marketing Group Purchasing B2B Electronic Marketplaces, Exchanges and Auctions Supply Chain Management EDI and XML E-Commerce Options for the Consumer Business and Consumer Research Online Shopping Online Banking Online Stock Trading Putting a Small Business Online Selecting and Buying a Domain Name Determining the Goals for Your Web Presence Marketing Retail and Online Services Information Delivery Customer Support Developing and Promoting Your Web Site Other Considerations Summary Review Questions and Hands-on Exercises Part III: Designing Information for the World Wide Web Chapter 6: An Introduction to HTML Definition and Evolution of HTML What is HTML? The Evolution of HTML and Web Browsers HTML Innovations Creating Web Pages with HTML Basic Web Page Structure Heading Tags Formatting Tags Tag Attributes Font Tag Font Color Font Face Align Attribute Hypertext Links Page Properties Images Image Alignment Image as a Link Lists Comment Tag Browser Specific Issues Optimizing for Search Engines Do Don't Uploading Your Website to a Web Server (FTP) Summary Review Questions and Hands-on Exercises Chapter 7: An Introduction to CSS, XHTML, and Advanced Web Development Concepts Cascading Style Sheets Style Rules Using Multiple Selectors Style Classes Deprecated Tags Javascript Java Applets XML and XHTML XML XHTML Backward and Forward Compatibility XHTML Rules XHTML Validation Database Driven Web Applications Summary Review Questions and Hands-on Exercises Chapter 8: HTML Editors Text Editors Programming Editors CoffeeCup HTML Editor Adding a Hyperlink Basic Formatting Tags Inserting an Image Using Tables Adding a Remote Hyperlink WYSIWYG Editors Word Processing Applications Netscape Composer Basic Formatting Using a Table for Layout Table and Cell Alignment Hyperlinks Macromedia Dreamweaver Basic Formatting Adding an Image Adding a Table Remote and Local Hyperlinks in Dreamweaver Microsoft FrontPage Summary Review Questions and Hands-on Exercises Chapter 9: Images and Multimedia on the World Wide Web Basic Design Principles: CRAP Contrast Repetition Alignment Proximity Image File Types Images or Graphics Raster and Vector Graphics Graphics Formats .bmp .gif .jpeg .png .tiff Creating Rollover Images using Macromedia Fireworks Creating Buttons Adding Rollover Images Using Dreamweaver Creating a Transparent Image Copying Part of an Image Techniques for Working with Larger Images Interlaced Images Sliced Images Animation Animated GIF's Javascript Animation Java Applets Flash and Shockwave Animation Audio and Video Downloading Streaming Audio .wav .aiff .midi .mp3 .ram .au or .snd Internet Radio Video .avi .asf .mov .rm or .ra Adding Sound to a Web Page How to Run a Successful Webinar Other Media Word Processing and Spreadsheet Documents Portable Document Format (PDF's) Files Other Document Formats Web Page Usability and Accessibility Section 508 and the Americans with Disabilities Act Summary Review Questions and Hands-on Exercises Part IV: Communicating on the Internet Chapter 10: Mass Communication Mailing Lists How Do Mailing Lists Work? Moderated or Unmoderated? Restricted or Open? What is the Difference Between a Mailing List and a Newsletter? Finding a Listserv List Subscribing to a Listserv Mailing List Subscribing to a Discussion Mailing List Sending a Message to a Mailing List Mailing List Commands Digest Mode Unsubscribing from a Mailing List Listserv, Majordomo, Listproc and other Mailing List Software Discussion Lists with Web Access Finding Mailing Lists Some Discussion List Etiquette You Need to Know Newsgroups Understanding How Newsgroups are Organized Accessing Newsgroups Using the Web FAQ's Searching Usenet Using Your ISP Newsfeed Subscription Based Newsfeeds Some Newsgroup Etiquette You Need to Know Web-based Discussion Boards Start Your Own Discussion Board Blogs Searching for Blogs RSS (Rich Site Summary, Really Simple Syndication) Searching for RSS Feeds RSS Desktop Headline Viewer - FeedReader Atom Other RSS and Atom Feed Readers Summary Review Questions and Hands-on Exercises Chapter 11: Real-time Communication Chapter Objectives Instant Messaging AOL IM AIM Features Blocking Private chat rooms Sending files On security and sending files Audio chat Text Box 11.1: Microphones, Speakers, Headsets, and Webcams Videoconferencing MSN Messenger Application Sharing Whiteboarding YAHOO! Messenger ICQ TRILLIAN (consolidate chats) Text Box 11.2: Voice over Internet Protocol (VoIP) Effective Chatting Brief History of Text Chat Chat Etiquette and Culture Text Box 11.3: Common Abbreviations Effective Videoconferencing A Brief History of Videoconferencing Videoconferencing Etiquette Optimizing the Setting Optimizing the Conversation IM in the Workplace Summary Review Questions and Hands-on Exercises Chapter 12: Online Entertainment and Education Gaming History of Video Gaming History of Computer Gaming Gaming Today Types of Games How Games are Played on the Internet Gambling Casinos Sports Betting Casual Gambling Tips for Choosing an Online Gambling Site Gambling as an Addiction Distance Education Distance Education Defined Distance Education Delivery Tools Popular Web Courseware Tools Compressed Interactive Video Networks Telemedicine and Remote Surgery Summary Review Questions and Hands-on Exercises Part V: The Impact of the Internet Chapter 13: The Internet's Impact on Traditional Media Trends in New Media Depiction as Satan or Savior Commercialization Concentration Media Interaction Books Online Sales Electronic Books Death of the Book? Newspapers & Magazines Supplementing or Circumventing? Extending the Local Targeting Interests Radio, Video & Recordings Streaming Media Custom CD's and Mp3's Film Microcinema Higher Hype Television Blurring the Lines Lazy Interactivity Faster News or Bigger Rumors Peer-to-Peer Networking (P2P) What is Peer-to-Peer Networking? How Does P2P Work? How Do I Use A P2P Network? Using the Warez P2P Client Social Issues with P2P Networking Summary Review Questions and Hands-on Exercises Chapter 14: The Internet and the Law Intellectual Property Law Copyright Law What Is Copyright Law? Text Box 14.1: P2P File-sharing of Copyrighted Materials and U.S. Law Complications of the Internet Copyright vs. Copy-respect The Teach Act of 2001 Trademark Law What is Trademark Law Complications of the Internet Text Box 14.2: Classic Domain Name Disputes Patent Law What Is Patent Law? Complications of the Internet First Amendment Issues What Is Free Speech Law? Unpopular, Controversial, and Offensive Communications Cyberstalking SPAM Hate Speech and Hate Literature Text Box 14.3: A Critique of the U.S. Patriot Act Indecent and Obscene Communications Text Box 14.4: So, What Is Obscene, Really? The Communications Decency Act Reno vs. ACLU Child Online Protection Act Controversies over Filtering Devices Filtering Device Problems Children's Internet Protection Act Tort Liability What Is Tort Law? The Importance of Malice A Lighter Burden of Proof for Civil Action Privacy Law The Four Privacy Torts Public Disclosure of Embarrassing Private Facts Intrusion False Light Commercial Appropriation The Electronic Communications Privacy Act Text Box 14.4: EFF's Top 12 Ways to Protect Your Privacy Online Defamation, Libel and Slander Libel and Slander Defamation New York Times vs. Sullivan Summary Review Questions and Hands-on Exercises Chapter 15: Keeping Pace with Innovations Adopting a Medium Phase One: Elites Phase Two: Popularization Phase Three: Specialization The Role of Change Agents in the Diffusion of Innovations Decentralizing our World Decentralizing Government Finding Government Information Online Gate-keeping By-passing the Traditional Media Decentralizing Education Self-instruction Decentralizing the Institution and the Classroom The Rise of the Virtual University Decentralizing the Children Decentralizing the Economy The Virtual Office Decentralizing the Community Decentralizing the Individual Logical Diversity and Desensitization Social Isolation Lifestyle Impacts Resources: Keeping Pace with the Internet Mailing Lists, Discussion Groups, and Online Journals Internet Scout Report News Alerts Bookmark Web Sites Magazines Books Summary Review Questions and Hands-on Exercises

Product Details

  • publication date: 21/02/2005
  • ISBN13: 9780321304292
  • Format: Paperback
  • Number Of Pages: 512
  • ID: 9780321304292
  • weight: 998
  • ISBN10: 0321304292

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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