Interpreting Television News (Communica... | WHSmith Books
Interpreting Television News (Communications Monograph (CM) v. 7)

Interpreting Television News (Communications Monograph (CM) v. 7)

By: Gabi Schaap (author)Mixed Media

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Description

Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.

About Author

Gabi Schaap, Radboud University Nijmegen, The Netherlands.

Product Details

  • ISBN13: 9783111736037
  • Format: Mixed Media
  • Number Of Pages: 326
  • ID: 9783111736037
  • ISBN10: 3111736032

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