Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: * examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; * discusses the latest research on each topic, and possible future directions; * features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts. Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.
Part 1: Introduction 1. What is Business English? 2. International Business English and Business English as a Lingua Franca Part 2: Spoken Business English 3. Introducing Spoken Business English 4. Intercultural Business Interactions 5. Teaching Spoken Business English Part 3: Written Business English 6. Introducing Written Business English 7. Understanding Written Business English 8. Teaching Written Business English Part 4: The Modern Business World 9. Intertextuality and Interdiscursivity in Business English 10. New Media and Business English Part 5: Learners, Teachers and Materials 11. Teaching approaches and Business English 12. Designing Business English teaching materials 13. Business English Resources References Index
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- ID: 9781138016316
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