Introducing Communication Research: Paths of Inquiry (3rd Revised edition)

Introducing Communication Research: Paths of Inquiry (3rd Revised edition)

By: Donald F. Treadwell (author)Paperback

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Description

Undergraduate students of communication studies.

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About Author

Donald Treadwell earned his master's degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing. He has published and presented research on organizational image, consumer response to college names, health professionals' images of AIDS, faculty perceptions of the communication discipline, and employers' expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.

Contents

Chapter 1: Getting Started: Possibilities And Decisions Chapter Overview Chapter Objectives Getting Started In Research Basic Assumptions Behind Communication Research Some Research Possibilities: What Can We Do With An Ad? Some Research Possibilities: Beyond The Ad A Series Of Unavoidable Decisions Problem Posing, Problem Solving, Peer Persuasion Ethics Panel: A Health Communication Dilemma Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 2: First Decisions: What, Why, How? Chapter Overview Chapter Objectives Starting With The "What" Question: Ideas And Observations Starting With The "Why" Question: Goals And Values Starting With The "How" Question: Methods and Epistemologies Starting With A Worldview: Basic Beliefs Starting From the Work Of Others Firming Up Questions Questioning The Questions Starting With No Questions Moving In A Hermeneutic Circle Ethics Panel: Do Some Research Methods Have More Ethical Implications Than Others? Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 3: Ethics: What Are My Responsibilities As A Researcher? Chapter Overview Chapter Objectives Introduction: Some Ethical Decisions Ethics Issues In Communication Research Some Classic Ethical Positions Two Brief Histories - Or Why We Care About Research Ethics Contemporary Codes Of Ethics Regulations Peer Review And Institutional Review Boards What Should I Call You? The Ethics Of Involvement Oh Brave New World, That Has Such Creatures In It: The Internet And Research Ethics Ethics Panel: Facebook Faces A Furor Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 4: You Could Look It Up: Reading, Recording And Reviewing Research Chapter Overview Chapter Objectives Library Research: Why Bother? Finding Relevance, Finding Quality Scholarly Databases Versus Search Engines Scholarly Journals: A Good Starting Point Scholarly, Popular And Trade Publications: What Is The Difference? Primary Versus Secondary Sources Search Terms And Search Fields How Can The Library Of Congress Help My Literature Search? Other Resources How To Be Skeptical About Information, Especially Web Information Mr Boole and The Three Bears Saving Your Search Results Reviewing The Literature The Literature Review: Writing Your Search Results Ethics Panel: Politics And Publication Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 5: Measurement: Research Using Numbers Chapter Overview Chapter Objectives What Do Your Head Size, Attitudes and Readability Have In Common? An Introduction To Scales Research Noir To Noir Is Not Enough: Reliability And Validity Reliability Validity Two Common Measurement Scales Ethics Panel: The Ethics Of Measurement Scales Chapter Summary Application Exercises Recommended Reading References Chapter 6: Summarizing Research Results: Data Reduction And Descriptive Statistics Chapter Overview Chapter Objectives Introduction Preliminary Considerations: Missing Data and Anomalous Data Data Reduction Measures Of Central Tendency: Mean, Median And Mode Measures Of Dispersion: Minimum, Maximum, Range, Interquartile Range, Variance and Standard Deviation z Score The Chi-Square Test Ethics Panel: Can Rankings Be Misleading? Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 7: Generalizing From Research Results: Inferential Statistics Chapter Overview Chapter Objectives Introduction The Language of Curves Generalizing From Data: Inferential Statistics The Normal Curve and the Central Limit Theorem Testing For Differences Between And Among Groups Testing For Relationships Between And Among Variables Two Final Decisions Ethics Panel: A Communicative Tension Chapter Summary Application Exercises Recommended Web Resources References Chapter 8: Sampling: Who, What And How Many? Chapter Overview Chapter Objectives Introduction Non-Probability Sampling Probability Sampling How Big Does My Sample Have To Be? Some Issues With Sampling Frames Ethics Panel: Checking the Ethics Of Survey Research Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 9: Surveys: Putting Numbers On Opinions Chapter Overview Chapter Objectives Introduction: Advantages And Disadvantages Of Surveys Types Of Surveys Writing And Formatting Questions Survey Wording: "If It Can Be Misinterpreted, It Will Be." Online Surveys Improving Survey Response Rates Capturing And Processing Survey Data Using Other People's Surveys Ethics Panel: Clients And Methods As Ethical Decisions Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 10: Experiments: Researching Cause And Effect Chapter Overview Chapter Objectives Introduction: Advantages And Disadvantages Of Experiments Field Experiments and Ex Post Facto Designs Basic Experimental Design Designing For Control Designing For Random Assignment Time Series Analysis Factorial Designs Between-Subjects and Within-Subjects Design Validity and Experimental Design Ethics Panel: Two Famous And Controversial Experiments Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 11: Watching And Listening: Qualitative Research For In-Depth Understanding Chapter Overview Chapter Objectives Introduction: Advantages And Disadvantages Of Watching And Listening Methods Qualitative And Quantitative: Similarities And Differences Researcher - Participant Relationships Watching And Listening Methods Making Sense Of Qualitative Data Drowning In Data? CAQDAS To The Rescue Ethics Panel: In Which A Professor Becomes A Student Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 12: Content Analysis: Understanding Communication Content In Numbers Chapter Overview Chapter Objectives Introduction: Advantages And Disadvantages Of Content ANALYSIS A Basic Content Analysis An Expanded Content Analysis Content Analysis Of Human Interaction Content Analysis Software Ethics Panel: Could Analyzing Media Content Result In Harm? Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 13: Rhetorical And Critical Analyses, And More: Understanding Communication Content In Words Chapter Overview Chapter Objectives Introduction: Advantages and Disadvantages of Qualitative Analyses of Content Rhetorical Analyses Narrative Analysis Metaphor Analysis Discourse Analysis Conversation Analysis Semiotics Critical Analyses Ethics Panel: Research As Manipulative Practice Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References Chapter 14: Writing and Presenting Research Chapter Overview Chapter Objectives Introduction Writing For Scholarly Publics: Voices In The Conversation Writing For Interest Groups And News Media Writing and Presenting With the Web Editorial Processes The Interplay of Style And Accuracy Presenting For Scholarly Publics: Conferences And Panels An FYI on PPT Some Communication Guidelines Ethics Panel: Balancing Between Scholarly And Popular Writing Chapter Summary Application Exercises Recommended Reading Recommended Web Resources References

Product Details

  • publication date: 15/02/2016
  • ISBN13: 9781483379418
  • Format: Paperback
  • Number Of Pages: 320
  • ID: 9781483379418
  • weight: 544
  • ISBN10: 1483379418
  • edition: 3rd Revised edition

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