Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book:
Covers the full range of media practice skills, from building production teams and writing briefs, through audience research and scripting, to production, distribution and evaluation.
Offers a range of exercises for both the classroom and independent learning, helping students put their learning into practice, build their confidence and establish a portfolio.
Includes a glossary of key terms, helping students to get to grips with the concepts they need to know to succeed.
By bridging the gap between theory and practice, this book provides students with a richer understanding of both. It is the ideal guide to succeeding in a media degree, enhancing their employability, and preparing for a career in the creative and media industries.
Introduction: Media Practice, Media Theory and Employability - The Relevance of Media Theory to Practical Projects and the Workplace Chapter 1: Media Practice and Employability - From Project Skills to Real World Skills Chapter 2: Media Production Teams - Team Skills and Life Skills Chapter 3: Media Project Briefs - From Media Student to Media Professional Chapter 4: Reaching Your Audience - Media Practice, Production and Consumption Chapter 5: Scripting Your Projects - Ideas, Forms and Genres Chapter 6: Designing Your Projects - Media Practice and Mise-en-scene Chapter 7: Constructing Your Projects - The Technical Elements of Media Practice Chapter 8: Organising Media Production - Production Roles and Administration Chapter 9: Editing Your Projects - Post-production, Sound Design and Typography Chapter 10: Exhibition and Distribution - Online Platforms, Festivals and Screenings Chapter 11: Evaluating Your Media Projects - Critical Analysis and Reflection on Media Project Work Chapter 12: Employability and Media Practice - Becoming Career Ready! Glossary of Terms