Introduction to Design (2nd edition) by... | WHSmith Books
Introduction to Design (2nd edition)

Introduction to Design (2nd edition)

By: LKP, Inc (author), Alan Pipes (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

Description

This book covers two dimensional design (basic design fundamentals) and is geared toward first-year undergraduates in fine art and design. A comprehensive, well illustrated introduction to the basic principles underlying all of the two-dimensional arts, this book covers the elements and principles of two-dimensional design.

Contents

Preface 8 Part 1 Elements 13 Chapter 1 Points and Lines 15 Introduction 16Points 20Types of Line 22Line Direction 24 Box-De Stijl: Netherlands, 1917-32 25 Box-Constructivism: Russia, 1919-34 26 Line Quality 28Lines and Outlines-Describing Shapes 30 Box-Pop Art: England and America, 1950-70s 31Contours, Wireframes, and Freeform Gesture 32Lines as Value-Cross-Hatching and Screening 34Imaginary Lines-Lost and Found Edges 36 Box-Plakastil: Germany, 1900-21 37 Exercises 37 Chapter 2 Shape 39 Introduction 40Geometric and Rectilinear Shapes 46 Curvilinear and Biomorphic Shapes 48 Box-Art Nouveau: France, Worldwide 1890-1914 49Abstract and Non-representational Shapes 50 Box-Cubism: France, 1907-14 51Text and Type 52Positive and Negative Shapes 54Distortion and Idealism 56 Box-The Renaissance: Italy, 14th to 16th Century 57 Exercises 59 Chapter 3 Texture 61 Introduction 62Tactile Texture 66Collage 68 Box-Dada: Germany and Paris, 1916-22 70Visual Texture 72Trompe L'oeil 74Pattern 76 Exercises 77 Chapter 4 Space-Creating the Illusion of Depth 79 Introduction 80Space-Shallow and Deep 86Size Cues 88Linear Perspective 90One-Point Perspective 94Two-Point Perspective 96Three-Point Perspective 98Amplified and Aerial Perspective 100Metric Projections 102 Box-Modernism: Worldwide, 1890-1970 105Open and Closed Compositions 106Spatial Confusion 108 Exercises 109 Chapter 5 Time and Motion 111 Introduction 112 Box-Kinetic Art 112Anticipated Motion 116Repeated Figures 118 Multiple Images 120 Box-Futurism: Italy, 1909-16 120Motion Blur 122 Box-Abstract Expressionism: America, 1940s-60s 123 Exercises 123 Chapter 6 Value 125 Introduction 126Patterns of Value 132Chiaroscuro-Light and Shade 134Digital Shading and Lighting 138 Exercises 141 Chapter 7 Color 143 Introduction 144 Box-Impressionism: France, 1867-86 147What Is Color? 148Color Characteristics 150Color Theory-Wheels, Triangles, and Trees 152 Box-Bauhaus: Germany, 1919-33 152Color Through the Ages 154Color Printing, Computers, and the Web 158Color Interactions 160 Box-Pointillism: France, 1883-1900 160Color Schemes 162Using Color 166 Warm and cool 167 Emphasis 167 Box-The Pre-Raphaelites: Britain, 1848-60 167 Visual balance 168 Space and depth 168 Box-Fauvism: France, 1905-08 168 Value 169The Meaning of Color 170 Exercises 171 Part 2 Rules 173 Chapter 8 Unity and Harmony 175 Introduction 176Thematic Unity 180Gestalt and Visual Unity 182The Grid 184Achieving Unity 186 Exercises 189 Chapter 9 Balance 191 Introduction 192Formal and Informal Balance 196Symmetrical and Asymmetrical Balance 198Balance by Shape and Texture 200Balance by Value and Color 202Balance by Position and Eye Direction 204Radial Balance 206Crystallographic Balance 208 Exercises 209 Chapter 10 Scale and Proportion 211 Introduction 212Human Scale 216Contrast and Confusion 220 Box-Surrealism: France, 1924-39 221Ideal Proportion 222 Exercises 225 Chapter 11 Contrast and Emphasis 227 Introduction 228Contrast by Value and Color 232Isolation 234Placement 236 Absence of Focal Point 238 Exercises 241 Chapter 12 Rhythm 243 Introduction 244Rhythm and Motion 248Alternating and Progressive Rhythm 250 Box-Art Deco: Worldwide, 1920-39 250Rhythmic Sensation 252 Exercises 253 Glossary 254Bibliography 262Web Resources 264Picture Credits 265Index 267

Product Details

  • ISBN13: 9780132085113
  • Format: Paperback
  • Number Of Pages: 272
  • ID: 9780132085113
  • weight: 726
  • ISBN10: 0132085119
  • edition: 2nd edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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