Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

By: John Bowers (author)Paperback

1 - 2 weeks availability

Description

Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.

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About Author

John Bowers is Chair of the Visual Communication Design Department at the School of the Art Institute of Chicago. He is a past board member of the Graphic Design Education Association (GDEA) and a frequent lecturer on design theory and issues.

Contents

ix Introduction xiii Problem Seeking and Solving 1 Chapter 1 Looking Broadly 13 Chapter 2 Interpreting 27 Chapter 3 Targeting 45 Chapter 4 Creating 63 Chapter 5 Looking Closer 89 Timeline 93 Terms 99 Study Questions 103 Exercises 109 Endnotes 110 Bibliography 112 Index 116 Image Credits 119 Essay

Product Details

  • publication date: 18/02/2011
  • ISBN13: 9780470504352
  • Format: Paperback
  • Number Of Pages: 144
  • ID: 9780470504352
  • weight: 362
  • ISBN10: 0470504358

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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