Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.
Sue Wolstenholme runs a full service public relations consultancy, Ashley Public Relations, with an event management subsidiary. She has an MSc in Public Relations and has supervised PhDs on the subject for the University of Exeter. Since 1994, Sue has chaired the European Public Relations Research and Education Association? s juries to find the best academic thesis on the subject in Europe. She is currently the President of Euprera.
Table of contentsIntroductionPart One - What is Public Relations?1. What is public relations?2. What do PR practitioners do?3. What is a 'Public' and why is it necessary?4. Ethics and Public RelationsPart Two - Skills in Public Relations5. An introduction to international Public Relations6. Writing Press Releases7. Communicating by objectives - planning and executing the PR campaign8. Crisis or response managementPart Three - Reconceptualizing PR9. The Stockholm Accords10. Conclusions Contributors:Sue Wolstenholme, Kristina Laco, Eva Maclaine, Paul Noble, Professor Ronel Rensburg, Toni Muzi Falconi, Professor Sven Hamrefors. FeaturesLearning outcomes for each chapterFrequent case studiesLots of exercises and questions to provoke thinking around the concepts and practices discussed.Extracts from Media Control, the spectacular achievements of propaganda; by Noam Chomsky List of Case Studies Brent SparPractitioner diaries from Croatia (banking), Saudi Arabia (UNESCO) and Germany (Consultancy)The Arab SpringThe Post OfficeLaws and sexualityTehran - official policy on PRThe Co-operative bankThe Cornish Crisp CompanyPractitioner comment on working within the tobacco industrySkype - virtual command centreHuman trafficking awareness campaignVoter education in Zambia'Kick Polio Out of Africa' campaignMargaret Thatcher puts BA into a TailspinLondon Fire BrigadeUnileverHeathrow Terminal 5Emergency landing in the Hudson River
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