Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. The Eighth Edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors. This edition includes additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.
Part 1. Perspectives on careers in hospitality 1 Chapter 1. The hospitality industry and you 3 Chapter 2. Forces affecting growth and change in the hospitality industry 33 Part 2. Food service 61 Chapter 3. The restaurant business 63 Chapter 4. Restaurant operations 103 Chapter 5. Restaurant industry organization : chain, independent, or franchise? 127 Chapter 6. Competitive forces in food service 159 Chapter 7. Issues facing food service 183 Chapter 8. On-site food service 213 Chapter 9. Lodging : meeting guest needs 257 Chapter 10. Hotel and lodging operations 293 Chapter 11. Forces shaping the hotel business 333 Chapter 12. Competition in the lodging business 367 Part 4. Travel and tourism 405 Chapter 13. Tourism: Front and center 407 Chapter 14. Destinations: Tourism generators 437 Part 5. Hospitality as a service industry 483 Chapter 15. The role of service in the hospitality industry 485