Investigating Audiences

Investigating Audiences

By: Andy Ruddock (author)Paperback

1 - 2 weeks availability

Description

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

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About Author

Andy Ruddock researches, writes and teaches about media audiences, youth and the politics of popular culture. He is the author of three books: Understanding Audiences, Investigating Audiences and Youth and Media; all 3 titles are with SAGE Publications. He has been published in several media studies anthologies and scholarly journals, on topics including media violence, political celebrity, school shootings, reality television, alcohol marketing and health campaigning, media sport, mass communication theory and media research methods. Works in progress include pieces on subculture and pornography. He is perhaps best known for his work on cultivation theory. Educated at Caius College, Cambridge, Penn State University and the University of Massachusetts, where his work was supervised by Michael Morgan, Sut Jhally and Justin Lewis, he has taught at universities in the US, the UK, New Zealand and South Korea. He regularly provides expert commentary on media issues, writing frequently for theconversation.edu.

Contents

Can I Write 'I' in an Essay News and Public Information Media, Pleasure and Identity The Meaning of the Meaningless Fans, Power and Communication Objectionable Content Sex, Violence and Audiences Reality, Media and Celebrity Young People, Technology and Cultural Citizenship

Product Details

  • publication date: 08/08/2007
  • ISBN13: 9781412922708
  • Format: Paperback
  • Number Of Pages: 200
  • ID: 9781412922708
  • weight: 345
  • ISBN10: 1412922704

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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