In Is Shame Necessary? rising star Jennifer Jacquet shows that we have to use shame if we want to bring about political change and hold the powerful to account
In cultures that champion the individual, guilt is seen as the cornerstone of conscience yet it proves impotent in the face of corrupt corporate policies. Jennifer Jacquet persuasively argues that modern-day shaming is a non-violent form of resistance that can be used to bring about large-scale change. Shaming, Jacquet shows, works best when used sparingly, but when applied in just the right way and at just the right time, it can keep us from failing ourselves.
'Shaming is society's natural stabilizer and organic risk-management mechanism, and one that is ignored in modernity, particularly in the virtual world. Worse: it has been largely ignored by researchers before Jennifer Jacquet, whose book gives us an insightful treatment of a vital topic' Nassim Taleb, author of Antifragile
Jennifer Jacquet is an assistant professor in the Department of Environmental Studies and New York University. She works at the intersection of conservation and cooperation. She formerly wrote the 'guilty planet' blog at Scientific American, contributes to Edge.org and conceived of the modernized shame totem pole for a presentation in 2011 at the Serpentine Gallery.