Few have left a deeper impression on the world of typography than Jan Tschichold (1902-74), one of the most outstanding and influential designers of the 20th century. Not only was he was a master in his field, but he wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschichold's life and career, placing the designer's vision firmly in the rich cultural and historical context of his era. Tschichold embraced avant-garde ideas from movements such as the Bauhaus and De Stijl and made them accessible to working designers and printers, stressing clarity in communication, with form and function going hand in hand. The contributing writers discuss the designer's major influences and the highlights of his varied career, including his seminal poster designs, his groundbreaking work with Penguin Books, and his creation of the classic typeface Sabon. Lavish illustrations - archive photographs, many published here for the first time, as well as copious examples of Tschichold's work - accompany the text, confirming that Tschichold's heritage lives on in the digital age, and proving that he is amongst the greatest typographic designers ever.
Cees W. de Jong is Director of the design studio and publishing company V+K Design-Publishing in the Netherlands. He has written a number of books, including Dutch Graphic Design, New Poster Art, Creative Type, Piet Mondrian: The Studios and Sans Serif, all published by Thames & Hudson. Alston W Purvis is an American graphic designer, artist, professor and author. Martijn F. Le Coultre is a Dutch notary and poster collector. He is the most important author in the Netherlands of books in the field of posters. Richard B. Doubleday is an Assistant Professor in the Department of Graphic Design at Louisiana State University's School of Art.
Introduction by Cees W. de Jong * Tschichold and Die Neue Typographie by Alston W. Purvis * Jan Tschichold and Poster Design by Martijn F. le Coultre * Resurgence of Classical Design by Richard B. Doubleday Perfectly Legible and Readable by Hans Reichardt & Cees W. de Jong