These forms are responsible for creating the unique traits and talents which distinguishes the Japanese people. Virtually all interactions in Japan are governed by Kata and they remain the key to understanding Japanese business etiquette as well as daily communication. In seventy short, clear essays ranging from The Art of Bowing and Importance of the Apology to The Compulsion for Quality and Exchanging Name Cards, De Mente unravels the complexities of Japanese culture and etiquette by exploring the origin, nature, use and influence of Kata in Japanese life. By virtually delving into Japanese history and the collective Japanese psyche, readers will experience the modern expressions of this ancient culture and specific way of thinking.
Boye Lafayette De Mente first went to Japan in 1949 as a member of a U.S. military intelligence agency, and was involved with the country for more than six decades as a student, journalist, editor, lecturer, and writer. He is the author of more than thirty books on Japan, including Japanese Etiquette and Ethics in Business and How to Do Business With the Japanese. Completely revised and expanded by Geoff Botting who has lived in Japan for over a quarter century, witnessing Japan's economic bubble, its bursting, and the changes that came in its wake. He is a freelance translator and a print and broadcast journalist specializing in business.