Jiggle spans the fields of women's studies, cultural studies, and media studies as it examines the significance of women's embodied experiece with the most intimate strictures of femininity: foundation garments. Feminist theory of the body, the cultural production and consumption of fashion and beauty cultures, femininity and female subjectivity are woven together to tell the story of how women are shaped physically, culturally, socially and politically by shaping garments.
Wendy Burns-Ardolino is assistant professor and coordinator of integrative studies at Clayton State University, Georgia where she teaches Women's Studies and Media Studies courses.
Chapter 1 Introduction Chapter 2 Chapter 1. Not Your Grandma's Girdles Chapter 3 Chapter 2. Dress Codes: Foundationwear Required Chapter 4 Chapter 3. Boomers and X-ers: Mothers and Daughters Chapter 5 Chapter 4. The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertising Chapter 6 Chapter 5. Under Cover Agency? Chapter 7 Chapter 6. Minding Our Bodies: Displacing the Foundations of Femininity Chapter 8 Chapter 7. Conclusions, and Some Afterthoughts Chapter 9 Appendix A. Telephone Survey Data Coded Variables & Frequencies Chapter 10 Appendix B. Maidenform Foundation Garments Survey 1959 Chapter 11 Appendix C. Maidenform "I dremaed" Advertisements