One of Switzerland's most important graphic designers, Josef Muller-Brockman (1914-1996) is the father of functional, objective design and an influential figure for generations of graphic designers around the world. He was a proponent of the grid system, which provides an underlying structure to graphic work, and he created many of the twentieth century's most significant and memorable posters. His influence on the world of graphic design is immeasurable and his life and work will be presented in this volume for the first time in comprehensive monograph form, with an authoritative text by Kerry William Purcell, author of Phaidon's Alexey Brodovitch, and over 400 images, ranging from finished works and design drafts to personal photographs.
Kerry William Purcell is a writer, lecturer, and design historian. His work has appeared in such magazines as Baseline and Eye. His previous books for Phaidon include Alexey Brodovitch (2002) and Weegee (2004).
Introduction Chapter 1: Seriously playful - The art of discovery Chapter 2: Playfully serious - The search for an identity Chapter 3: Universal style - Discovering the essence Chapter 4: New Graphic Design - Spreading the word Chapter 5: Education - The objective lesson Chapter 6: Corporate identity- The image defined Postscript Bibliography Acknowledgments
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- ID: 9780714843490
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