Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.
Festus Eribo is Associate Professor of International Communication and Head of African Studies at East Carolina University. He is the author of In Search of Greatness: Russia's Communications with Africa and the World (2001) and coeditor of Press Freedom and Communication in Africa (with William Jong-Ebot, 1997). Enoh Tanjong is Chair of the Department of Journalism and Mass Communication at the University of Buea in Cameroon.
Part 1 Introduction Part 2 Discourse Chapter 3 Evolution of the Media in Cameroon Chapter 4 Public Perceptions of Cameroonian Journalists Chapter 5 Communication and the Empowerment of the People Chapter 6 Aesthetic Approach to Television Program Production Chapter 7 Effective Public Communication Chapter 8 Public Relations Practice in Cameroon Chapter 9 The Development of Book Publishing Part 10 Research Methods Chapter 11 Communication Research: An African Discourse Chapter 12 Using Survey Methods in Communication Research Chapter 13 Content Analysis and Its Uses in Africa Chapter 14 Beyond Cameroon: Model Content Analysis Chapter 15 The Growth and Development of Advertising