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"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."
- Robbie Smyth, Griffith College Dublin
"Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."
- Communication Director
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR.Paves the way for students to tackle primary texts.Grounds students in both practice and theory.Takes it further with recommended reading.
Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Account ManagementAdvertisingAdvertising - codesAdvertising OnlineAdvertorialsAgenda Setting Alternative MediaAnnual General MeetingAudienceAudience - RadioAudience - TelevisionBlog, Blogger, BlogosphereBottom LineBoundary SpannerBrand StretchingBrandingBudgetBusiness to Business (B2B)CampaignCelebrityCensorshipCirculation - NewspapersCirculation - InternetClientCodes of ConductCommercial SpeechCommunicationCommunication AuditCommunication StrategyConflict of InterestConsultancyConsumer Public RelationsContactsContent AnalysisCPD - Continuous Professional DevelopmentConvergenceCopyrightCorporate CommunicationCorporate Social ResponsibilityCreativityCrisis Public RelationsCybersquattingDark SitesDefamationDemographicsDestination brandDiversityDumbing DownEditorEmbargoEthicsEvaluationEvent ManagementExcellence TheoryFifth EstateFocus GroupsFourth EstateFreelanceFinancial Public RelationsFriday night DropFull ServiceGatekeeperGlobalisationGoogle danceGoogle EarthGoogle gamesGovernment Public RelationsGuanxiHealthcare Public RelationsHofstedeHong BoHorizon ScanningHuman ResourcesIn HouseInfotainmentInformation SubsidiesInternetInternet Public RelationsJournalismJournalistKey Figure InterviewsKey MessagesLobbyLobbyingManufacturing ConsentMarketing (mix)Mass CommunicationMedia BriefingMedia RelationsMedia TrainingMethodologyMilitary Public Relations/Embedded JournalistsMission StatementModels In Public RelationsNetworkingNewsNews Agency/Press AssociationNews AngleNews managementNews ValueNews RoomsNGOsNibs (news in Brief)On MessageOn/Off The RecordParty ConferencesPerception ManagementPersuasionPhoto OpportunityPitch/PitchingPReditorialPress ConferencesPress PacksPress ReleasesPrivacyPro BonoPromotion (1)Promotion (2)PropagandaPublic InquiryPublic OpinionPublic RelationsPublic Relations Education and TrainingPublic Relations (Internal)Public Relations PlanningPublicsPublic Service BroadcastingPublic Relations DemocracyQ and AsQuantitative and Qualitative MethodsRebuttalsRegulation - InternetRegulation - Press (Ownership and Content)Regulation - RadioRegulation - TelevisionReputation ManagementResearch (Communication)Research (Sponsored)Response StatementRisk ManagementRogue SitesRolling NewsRolling News DeadlinesSamplingSell-InSituation AnalysisSMART ObjectivesSocial MarketingSocial MediaSoundbitesSources - Relations with JournalistsSources - Influence on EditorialSpinSpin DoctorSpoilerSponsorshipStakeholder AnalysisStrategySyndicated radio TapesTalking HeadTarget AudienceThink TanksTrade BodiesTrade PressTriple Bottom LineVideo News ReleaseWeb 2.0Western Model (Dominance of)Wikis
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- ID: 9781412923187
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