Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
By: Kenn Mark (author), Julian Birkinshaw (author)Paperback
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Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational BehaviourThe term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global "Thinkers 50" list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
About the authors AcknowledgementsIntroduction PART ONE ORGANISATIONAL BEHAVIOUR1 Change management: Kotter's eight-step model2 Cognitive biases in decision making3 Emotional intelligence4 Managing work groups: Belbin team roles5 Matrix management6 Mintzberg's managerial roles7 Motivation: Theory X and Theory Y8 Negotiating techniques: BATNA9 Schein's model of organisational culture10 360-degree assessment PART TWO MARKETING 11 Customer lifetime value12 Ethnographic market research13 Market orientation 14 Multichannel marketing15 Met promoter score16 The 4Ps of marketing17 Pricing strategies: dynamic pricing18 Product life cycle19 Segmentation and personalised marketing PART THREE STRATEGY AND ORGANISATION 20 The ambidextrous organization21 The BCG growth-share matrix 22 Blue ocean strategy23 Core competence and the resource-based view24 Corporate social responsibility: the triple bottom line25 Corporate strategy: parenting advantage26 Five forces analysis27 Game theory: the prisoner's dilemma28 Generic strategies29 The McKinsey 7S framework PART FOUR INNOVATION AND ENTREPRENEURSHIP 30 Brainstorming31 Design thinking32 Disruptive innovation33 Greiner's growth model34 Open innovation 35 The seven domains assessment model for entrepreneurs36 Stage/gate model for new product development37 Scenario planning PART FIVE ACCOUNTING 38 The accrual method in accounting39 Activity-based costing40 The balanced scorecard41 The DuPont identity42 Economic value added43 Ratio analysis PART SIX FINANCE 44 Black-Scholes options pricing model45 Bond valuation46 Capital asset pricing model47 Capital budgeting48 Modern portfolio theory 49 Modigliani-Miller theorem50 Time value of money51 Valuing the firm52 Weighted average cost of capital PART SEVEN OPERATIONS 53 Agile development54 The bullwhip effect55 Decision trees56 Just-in-time production57 Sensitivity analysis58 The service-profit chain59 Six Sigma60 Theory of constraints61 Total quality management Index
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