Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy (1st New edition)
By: Vaughan Evans (author)Paperback
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The strategy tools you need for your business to succeed! Let Key Strategy Tools be your guide to developing a winning strategy for your firm. Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success. Covering 88 tools and framed within an innovative strategy development process, the Strategy Pyramid, this user-friendly manual takes you through each step of the process. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you'll find the strategic thinking tools you need at every stage in your strategy development. Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional-level information in the practical and accessible framework synonymous with the Key series.
Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity. For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence. Vaughan is a graduate of Downing College, Cambridge and a Sloan Fellow with distinction of London Business School. He has written four previous books including the bestseller The Financial Times Essential Guide to Writing a Business Plan.
Publisher's acknowledgements Introduction The Strategy Pyramid How to use this book Business vs corporate strategy Section 1: Knowing Your Business Overview Essential tools 1. Identifying key segments 2. Issue Analysis (Minto) Example: British Aerospace's super segment Useful tools 3. The 80/20 Principle (Pareto) 4. The Segmentation Mincer (Koch) 5. 5C Situation Analysis 6. SWOT Analysis Section 2: Setting Goals and Objectives Overview Essential tools 7. Setting long-term goals 8. Setting SMART objectives 9. Maximising shareholder value 10. Balancing stakeholder interests Example: Which goals count for RBS? Useful tools 11. Creating Shared Value (Porter & Kramer) 12. Economic Value Added (Stern Stewart) 13. Balanced Scorecard and Strategy Map (Kaplan & Norton) 14. Core Ideology (Collins & Porras) 15. Business as a Community (Handy) Section 3: Forecasting Market Demand Overview Essential tools 16. Sizing the market and Marketcrafting (Evans) 17. The HOOF Approach to Demand Forecasting (Evans) Example: Galileo's Hiccup in Market Demand Useful tools 18. Smoothing through moving averages 19. The Income Elasticity of Demand 20. Survey methods of demand forecasting a. Survey of customers' intentions b. Salesforce estimation method c. The Delphi method d. Pilot test marketing 21. Statistical methods of demand forecasting a. Trend projection b. Regression analysis c. Barometric method (NBER) Section 4: Gauging Industry Competition Overview Essential tools 22. The Five Forces (Porter) 23. Assessing customer purchasing criteria 24. Deriving key success factors Example: Woolworths succumbs to the five forces Useful tools 25. Weighing economies of scale 26. Corporate environment as a sixth force 27. Complements as a sixth force (Brandenburger & Nalebuff) 28. PESTEL analysis Section 5: Tracking Competitive Advantage Overview Essential tools 29. Rating competitive position 30. The Resource and Capability Strengths/Importance Matrix (Grant) Example: Cobra Beer's clever competitive advantage Useful tools 31. The Value Chain (Porter) 32. The Product/Market Matrix (Ansoff) 33. Cross,Spider and Comb Charts 34. Benchmarking 35. Structured interviewing Section 6: Targeting the Strategic Gap Overview Essential tools 36. The Attractiveness/Advantage Matrix (GE/McKinsey) 37. The Growth/Share Matrix (BCG) 38. Profiling the ideal player 39. Identifying the capability gap Example: Komatsu targets the cat Useful tools 40. The Strategic Condition Matrix (Arthur D Little) 41. The 7S Framework (McKinsey) 42. The Opportunity/Vulnerability Matrix (Bain/LEK) 43. Brainstorming 44. Scenario planning Section 7: Bridging the Gap: Business Strategy Overview Essential tools 45. Three Generic Strategies (Porter) 46. The Experience Curve (BCG) 47. Strategic repositioning and shaping profit growth options 48. Making the strategic investment decision 49. BlueOceanStrategy (Kim & Mauborgne) Example: Could Facebook be undone the way it undid MySpace? Useful tools 50. The Tipping Point (Gladwell) 51. The Price Elasticity of Demand (Marshall) 52. PIMS 53. The 4Ps Marketing Mix (McCarthy) 54. Product Quality and Satisfaction (Kano) 55. The Hierarchy of Needs (Maslow) 56. The Bottom of the Pyramid (Prahalad & Leiberthal) 57. Business Process Redesign (Hammer and Champy) 58. Outsourcing Section 8: Bridging the Gap: Corporate Strategy Overview Essential tools 59. Optimising the Corporate Portfolio 60. Creating Value from Mergers, Acquisitions and Alliances 61. The Corporate Restructuring Pentagon (McKinsey) 62. Creating Parenting Value (Goold, Campbell & Alexander) 63. Core Competences (Hamel & Prahalad) 64. Strategically Valuable Resources (Collis & Montgomery) Example: Virrce-based strategy Useful tools 65. Strategically Distinctive Resources (Barney) 66. Distinctive Capabilities (Kay) 67. Distinctive Competences (Snow & Hrebiniak) 68. Dynamic Capabilities (Teece, Pisano & Shuen) 69. Deliberate and Emergent Strategy (Mintzberg) 70. Stick to the Knitting (Peters & Waterman) 71. Profit from the Core (Zook) 72. The Market-Driven Organisation (Day) 73. Value Disciplines (Treacy & Wiersema) 74. Disruptive Technologies (Christensen) 75. Coopetition (Brandenburger & Nalebuff) 76. Growth and Crisis (Greiner) 77. Good Strategy, Bad Strategy (Rumelt) 78. Innovation Hot Spots (Gratton) 79. Strategy as Orientation or Animation (Cummings & Wilson) 80. The Knowledge Spiral (Nonaka & Takeuchi) 81. The Eight Phases of Change (Kotter) Section 9: Addressing Risk and Opportunity Overview Essential tools 82. Strategic Due Diligence and Market Contextual Plan Review (Evans) 83. The Suns & Clouds Chart (Evans) Example: Were the Beatles worth the risk? Useful tools 84. The Composite Risk Index and the 5x5 Risk Matrix 85. The Risk Management Matrix 86. Expected Value and Sensitivity Analysis 87. Black Swans (Taleb) 88. Strategy Bets (Burgleman & Grove) Conclusion References and Further Reading Glossary Index
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- ID: 9780273778868
1st New edition
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