Kids as Customers: Handbook of Marketing to Children

Kids as Customers: Handbook of Marketing to Children

By: James U. McNeal (author)Hardback

More than 4 weeks availability


Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

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Product Details

  • publication date: 01/07/1992
  • ISBN13: 9780669276275
  • Format: Hardback
  • Number Of Pages: 272
  • ID: 9780669276275
  • weight: 526
  • ISBN10: 0669276278

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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