This volume brings together a number of wide-ranging, transdisciplinary research articles on the interface between discourse studies and economics. It explores in what way economics can contribute to the analysis of discursive practices in various institutional settings as well as investigating what role discourse studies can play in economic research. The contributors are linguists, communication scholars, economists and other social scientists drawing on various traditions including Critical Discourse Analysis, Cognitive Linguistics, ethnography and the literature on the rhetoric of economics and on economic storytelling. All articles are essentially empirical, focusing on the details of actual language use. The type of data analysed ranges from the minutes of university policy meetings and large-scale corpora of newspaper language, over books of economic theory from both well-respected economists and monetary cranks, to cartoons from The Economist.
1. Preface; 2. Introduction (by Erreygers, Guido); 3. I. Critique; 4. Communication and commodification: Global economic change in sociolinguistic perspective (by Cameron, Deborah Jane); 5. For-profit discourse in the nonprofit and public sectors (by Hardt-Mautner, Gerlinde); 6. Education, discourse and the market: On the merger of two schools of applied economics (by Jacobs, Geert); 7. II. Method; 8. Headlines and cartoons in the economic press: Double grounding as a discourse supportive strategy (by Brone, Geert); 9. Blended conceptualisation in trade flow diagrams: Rise expression from cognitive highlighting to fictive motion, a French-Italian perspective (by Sambre, Paul); 10. 'Models': Normative or technical?: Public discourse on companies (by Braecke, Chris); 11. III. History; 12. What goes up, must come down: Images and metaphors in early macroeconomic theory (by Rosner, Peter); 13. Outline of a genealogy of the value of the entrepreneur (by Jones, Campbell); 14. A.R. Orage and the reception of Douglas's social credit theory (by Trier, Walter Van); 15. Name index; 16. Subject index