Latin American Telecommunications: Telef-nica's Conquest

Latin American Telecommunications: Telef-nica's Conquest

By: Gabriela Martinez (author)Hardback

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Latin American Telecommunications: Telefonica's Conquest offers an excellent overview of the political, economic, and social factors in Spain and Latin America that have aided the miraculous transformation of the semi-public Spanish telecommunications company Telefonica. This book is unique because it brings Telefonica's media integration to the fore, tracing and analyzing its many assets and partnerships

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About Author

Gabriela Martinez is assistant professor of journalism and communication at the University of Oregon and a research associate for the Oregon Media Literacy Project


Chapter 1 Table of Contents Chapter 2 Preface Chapter 3 1. Introduction Chapter 4 2. Telefonica's Formative Years Chapter 5 3. Spanish Accession to the European Community Chapter 6 4. The New Telefonica Chapter 7 5. Telefonica's Media Conquest Chapter 8 6. Fudacion Telefonica and Social Responsibility Chapter 9 7. Telecommunications: Culture and Politics Chapter 10 Bibliography Chapter 11 Index

Product Details

  • publication date: 28/08/2008
  • ISBN13: 9780739124741
  • Format: Hardback
  • Number Of Pages: 186
  • ID: 9780739124741
  • weight: 417
  • ISBN10: 0739124749

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