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This book explores the role film and television stardom has played in establishing, reinforcing, and challenging popular ethnic notions of Latina/os in the United States since the silent film era of the 1920s. In addition to documenting the importance of Latina and Latino stars to American film and television history, Mary C. Beltr\u00e1n focuses on key moments in the construction of \u0022Hollywood Latinidad\u0022 by analyzing the public images of these stars as promoted by Hollywood film studios, television networks, producers, and the performers themselves. Critically surveying the careers of such film and television stars as Dolores Del Rio, Desi Arnaz, Rita Moreno, Freddie Prinze, Edward James Olmos, Jessica Alba, and Jennifer Lopez, Latina/o Stars in U.S. Eyes also addresses the impact of the rise in Latina and Latino media producers and the current status of Latina/o stardom.
Mary C. Beltran is an assistant professor of communication arts and Chicana/o and Latina/o studies at the University of Wisconsin-Madison and the coeditor of Mixed Race Hollywood.
Acknowledgements; Introduction: Latina and Latino Stars, in U.S. Eyes; 1. Latin Lovers and American Accents: Dolores Del Rio and Hollywood's Transition to Sound; 2. The Good Neighbor on Prime Time: Desi Arnaz and I Love Lucy; 3. A Fight for 'Dignity and Integrity:' Rita Moreno in Hollywood's Post-war Era; 4. The Burden of Playing Chico: Freddie Prinze and Latina/o Stardom in Television's Era of "Relevance"; 5. The Face of the "Decade": Edward James Olmos and Latino Films of the Eighties; 6. Crossing Over the Latina Body: Jennifer Lopez and the 1990s "Latin Wave"; 7. Ethnic Ambiguity in the Era of Dark Angels: Jessica Alba and Mixed Latina/o Trends