Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (2nd ed. 2008)

Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry (2nd ed. 2008)

By: Oliver Gassmann (author), Gerrit Reepmeyer (author), Maximilian von Zedtwitz (author)Paperback

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Description

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

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Contents

Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Do You Really Want to Be in This Business?.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Organize Innovation.- The Internationalization Challenge: Where to Get Access to Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.

Product Details

  • publication date: 03/03/2008
  • ISBN13: 9783540776352
  • Format: Paperback, Hardback
  • Number Of Pages: 186
  • ID: 9783540776352
  • weight: 465
  • ISBN10: 3540776354
  • edition: 2nd ed. 2008

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