Learning to Read the Signs: Reclaiming Pragmatism for the Practice of Sustainable Management (Greenleaf/PRME Book Series 2 2nd Revised edition)

Learning to Read the Signs: Reclaiming Pragmatism for the Practice of Sustainable Management (Greenleaf/PRME Book Series 2 2nd Revised edition)

By: F.Byron (Ron) Nahser (author), Georg Kell (foreword_author), Robert N. Bellah (foreword_author)Hardback

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It's not what we know, but how we learn. This is the key that Learning to Read the Signs uses in order to evaluate and apply ideas and facts to one's organization life. The book asks the reader to go back to and reclaim pragmatism: an activity of thought involving four parts: Investigation, Hypothesis, Action, and Testing. Pragmatism is a method of interpretation or inquiry which offers to the thoughtful business practitioner a way to better understand the reality in which we operate, to think critically and creatively, and for business people to think together to make the best use of all our perspectives and talents. Questions raised in this book include: What are the signs telling us? Where are we headed and why? Why are things going the way they are? What is our purpose? Examples abound of companies and organizations that have failed to "read the signs": the automobile and the financial services industries are obvious examples. Doing business successfully in the 21st century means becoming aware of the filters that modify and limit business vision in our culture. Without this awareness, many businesses will continue to fall into short-term reactive thinking. In a world facing unprecedented social, environmental, and economic challenges, learning to read the signs is a business imperative. This is not a how-to book in the sense that it provides ten easy answers to everyday business problems. The help it gives is much more profound. This book outlines a mode of inquiry that can be used to solve cognitive as well as ethical questions. Drawing on the deepest resources of philosophical pragmatism, Nahser shows us that often we do not even know the right question to ask, that we must start by trusting our doubts and seeing where they lead, so that we can even begin to ask the right questions. He brings philosophy down to earth by showing that a practical philosophy can call into question our outworn assumptions, open up new lines in inquiry, and lead to conclusions we never imagined at the beginning of the process - conclusions not just about what to do next, but about our larger purposes, those frameworks that give us meaning and direction. In this long-overdue and radical update to his seminal book, Ron Nahser turns his attention to how pragmatism can be can be practiced by the management of business, government, and non-profit organizations to create both success and a better world for all.

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About Author

F. BYRON NAHSER is MD for Corporantes, Inc. and Provost Emeritus of Presidio School of Management, San Francisco. He lectures on business values, marketing strategy, social responsibility and sustainable management.


Foreword to the Second Edition by Georg Kell Foreword to the First Edition by Robert N. Bellah Preface to the Second Edition: Nearly a generation later Preface to the First Edition Acknowledgments Part I: Begin 1. Why reclaim pragmatism for organizations? Part II: Explore 2. The filtered view from the corporate tower 3. The nature and purpose of business: Is it time to change our view? 4. How our filters came to be Part III: Interpret 5. Pragmatism: A community of inquirers 6. Extending Peirce beyond science: Diverse voices and corporate change Part IV: Decide - Hypothesize 7. Pragmatism from theory to practice: A PathFinder for organizations 8. Pragmatism in business: Lessons learned Part V: Act: The path ahead 9. The creative community 10. The still, small voice within Epilogue: The story of the UN-supported Principles for Responsible Management Education by Jonas Haertle Appendix I: UN PRME 3rd Global Forum Participant's Guide Appendix II: UN models and Pragmatic Inquiry Model Appendix III: The PathFinder Lab Journal - Field Notebook Selected bibliography Notes About the author Index

Product Details

  • publication date: 30/03/2013
  • ISBN13: 9781907643903
  • Format: Hardback
  • Number Of Pages: 240
  • ID: 9781907643903
  • ISBN10: 1907643907
  • edition: 2nd Revised edition

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