Legacy Fundraising: The Art of Seeking Bequests (Fundraising Series 3rd Revised edition)

Legacy Fundraising: The Art of Seeking Bequests (Fundraising Series 3rd Revised edition)

By: Sebastian Wilberforce (editor)Paperback

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Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities - more than 50 per cent of income in some cases. This unique publication is a comprehensive guide to the strategy and techniques that fundraisers need. It also covers the ethical issues they should be aware of, the law relating to will-making, and how to manage legacy income. This third edition has been updated to take account of recent developments for example in forecasting legacy income, legacy administration systems and maximising giving potential. It also includes new information on the use of the internet in a legacy fundraising campaign and advice on how to avoid disputers around legacies post death.

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About Author

Contributions from a range of experts in the field, including Richard Radcliffe, the pre-eminent legacy fundraising consultant in the sector, Eifron Hopper who is in charge of legacy administration at RNIB and high profile legacy consultant Crispin Ellison.

Product Details

  • publication date: 01/11/2010
  • ISBN13: 9781906294465
  • Format: Paperback
  • Number Of Pages: 224
  • ID: 9781906294465
  • ISBN10: 1906294461
  • edition: 3rd Revised edition

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