Legends in Marketing: Christian Gronroos (Legends in Marketing)

Legends in Marketing: Christian Gronroos (Legends in Marketing)

By: Jagdish Sheth (editor)Hardback

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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Gronroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Gronroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007. Volumes in this set include: Volume 1: Service Marketing by editor: Raymond P Fisk; Volume 2: Service Management by editor: Bo Edvardsson; Volume 3: Service Logic by editor: Tore Strandvik; Volume 4: Service Quality by editor: Larry Crosby; Volume 5: Relationship Marketing by editor: David Ballantyne; Volume 6: Marketing Theory by editor: Rod Brodie; Volume 7: Marketing Communication by editor: Don Schultz; Volume 8: Internal Marketing, Research Approach, and Other Works by editor: Lars-Johan Lindqvist.

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About Author

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory's faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth's accolades include "Outstanding Marketing Educator," an award presented by the Academy of Marketing Science, the "Outstanding Educator" award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth's most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A's of Marketing.


VOLUME I: Service Marketing Volume Introduction: An introduction to Christian Gronroos's Contribution to Service Marketing - Raymond P Fisk The Marketing of Services Service Reflections: Service Marketing Comes of Age Marketing Services: The Case of a Missing Product A Winning Service Offer in Car Rental (with Hans Ake Sand) A Relationship Approach to Marketing of Services: Some Implications Fundamental Research Issues in Services Marketing Developing the Service Offering-A Source of Competitive Advantage The Nature of Service Marketing Seven Key Areas of Research According to the Nordic School of Service Marketing Innovative Marketing Strategies and Organization Structures for Service Firms Designing a Long Range Marketing Strategy for Services An Applied Theory for Marketing Industrial Services Marketing Services: A Study of the Marketing Function in Service Firms, a Summary of the Research Results in English A Service-orientated Approach to Marketing of Services The Service Marketing Confusion and a Service-Oriented Approach to Marketing Planning Perspectives of Other Scholars Christian Gronroos: Services Marketing Pioneer, Thought Leader and Legend - Mary Jo Bitner Service Marketing-Ahead of Its Times, Industry, and Mainstream Marketing - Per Kristensson He Truly Is a Legend of Marketing - J. Stephen Baron Raymond P. Fisk Interviews Christian Gronroos There Is Still Too Much Lip Service to Service Marketing VOLUME II: Service Management Volume Introduction: Perspectives on Gronroos' Contributions to Service Management Research and Practice - Bo Edvardsson Service Productivity: Towards a Conceptualization of the Transformation of Inputs into Economic Results in Services (with Katri Ojasalo) Servicizing the Customer Relationship: Supporting Customer Value through Customer Relationship Management Spotlight on Dr Christian Gronroos The Role of Service Recovery: Administrative, Defensive, and Offensive Management of Service Failures Designing Service From Scientific Management to Service Management: A Management Perspective for the Age of Service Competition Contributions from the Nordic School of Services and Scandinavian Management Facing the Challenge of Service Competition: The Economies of Service Scandinavian Management and the Nordic School of Services-Contributions to Service Management and Quality Service Management: A Management Focus for Service Competition Principles of Service Management Managing Service Culture: The Internal Service Imperative Assessing the Competitive Edge in the New Competition of the Service Economy: The Five Rules of Service Market-Oriented Management in Service Businesses Perspectives of Other Scholars Service Operations and Service Management - Chris Voss Christian Gronroos: A Visionary Pioneer - Goran Svensson The Feisty Pioneer of Service Marketing and Management - Jochen Wirtz Bo Edvardsson Interviews Christian Gronroos Implementing a Service Perspective on Business Requires Service Management VOLUME III: Service Logic Volume Introduction: Service Logic-An Introduction to Christian Gronroos's Contribution to Service Logic - Tore Strandvik Critical Service Logic: Making Sense of Value and Value Co-creation (with Paivi Voima) Value Co-creation in Service Logic: A Critical Analysis Service as Business Logic: Implications for Value Creation and Marketing (with Annika Ravald) Adopting a Service Logic in Manufacturing: Conceptual Foundation and Metrics for Mutual Value Creation (with Pekka Helle) Service Logic Revisited: Who Creates Value? And Who Co-creates? The Interaction Concept and Its Implications for Value Creation and Marketing in Service Businesses (with Tore Strandvik) Adopting a Service Logic for Marketing What Can a Service Logic Offer Marketing Theory? The Value Concept and Relationship Marketing (with Annika Ravald) New Competition in the Service Economy: The Five Rules of Service Service Orientation in Industrial Marketing (with Evert Gummesson) An Applied Service Marketing Theory Perspectives of Other Scholars Christian Gronroos: A Genuine Creator of Value - James G Barnes The Quest to Capture the Service Logic - Anders Gustafsson Creating Use-Value with Christian Gronroos - Kaj Storbacka Tore Strandvik Interviews Christian Gronroos: Service Logic Means Taking Responsibility for the Customer's Everyday Practices Service Logic Means Taking Responsibility for the Customer's Everyday Practices VOLUME IV: Service Quality Volume Introduction: Introduction to Christian Gronroos's Contribution to Service Quality - Lawrence A. Crosby Interpretations of Service Marketing Concepts (with Hannele Kauppinen-Raisanen and Johanna Gummerus) The Perceived Service Quality Concept - A Mistake ? Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (with Kaj Storbacka and Tore Strandvik) Toward a Third Phase in Service Quality Research: Challenges and Future Directions How Quality Came to Service and Where It Is Going Service Quality: The Six Criteria of Good Perceived Service Quality Quality of Services - Lessons from the Product Sector (With Gummesson, Evert) Developing Service Quality: Some Managerial Implications Service Quality Improvement Programs: A Conceptual Analysis A Service Quality Model and Its Marketing Implications The Performance Circle Concept-Applying Quality Circles as an Internal Marketing Instrument in the Service Sector Perspectives of Other Scholars Conceptualizing and Measuring Perceived Service Quality: The Insights of Christian Gronroos - J Joseph Cronin, Jr. Putting Service Quality into Perspective: Contributions of Christian Gronroos - Gary L Frankwick Acknowledging Christian Gronroos and His Contributions to Advancing Service Quality Research - Dwayne Gremler Larry Crosby Interviews Christian Gronroos Service Quality Is a Multi-Faceted Phenomenon VOLUME V: Relationship Marketing Volume Introduction: The Changing Domain of Relationship Marketing: An Introductory Commentary - David Ballantyne Return on Relationships: Conceptual Understanding and Measurement of Mutual Gains from Relational Business Engagements (with Pekka Helle) A Service Perspective on Business Relationships: The Value Creation, Interaction and Marketing Interface Relationship Marketing as Promise Management Love at First Sight or a Long-Term Affair? Different Relationship Levels as Predictors of Customer Commitment (with Maria Saaksjarvi, Katarina Hellen, and Johanna Gummerus) Taking a Customer Focus Back into the Boardroom: Can Relationship Marketing Do It? Creating a Relationship Dialogue: Communication, Interaction and Value Relationship Marketing: The Nordic School Perspective Relationship Marketing: Challenges for the Organization Value-Driven Relational Marketing: From Products to Resources and Competencies Relationship Marketing: Strategic and Tactical Implications Relationship Marketing: The Strategy Continuum From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing. Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface Marketing Redefined Perspectives of Other Scholars Relationship Marketing: A Review of the Scholarly Contribution of Christian Gronroos - Adrian Payne Christian Gronroos: Architect of Truth - Michael Saren Christian Gronroos: A Personal Appreciation - Richard Varey David Ballantyne Interviews Christian Gronroos: Relationship Marketing will be Important for Businesses in Future Relationship Marketing Will Be Important for Businesses in Future VOLUME VI: Marketing Theory Volume Introduction: Marketing Theory-An Introduction to Christian Gronroos's Contribution to Marketing Theory - Roderick J. Brodie Marketing as Promise Management: Regaining Customer Management for Marketing Conclusion: Towards a Contemporary Marketing Theory On Defining Marketing: Finding a New Roadmap for Marketing Marketing - A Discipline in Crisis I Did It My Way A Crisis in Marketing? Who Moved My Value? Customers, Not Companies, Create Value (with Lawrence A. Crosby and Sheree L. Johnson) Contemporary Marketing: A Comparison of Practices in New Zealand, Scandinavia and Thailand (with Roderick J. Brodie and Tiina Helenius) Comment on "Nordic Perspectives on Relationship Marketing" (with Evert Gummesson and Uolevi Lehtinen) The Rise and Fall of Modern Marketing-and Its Rebirth Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm The Marketing Strategy Continuum: Toward a Marketing Concept for the 1990s Defining Marketing: A Market-Oriented Approach Perspectives of Other Scholars What-Really-Is Marketing? - Richard Brookes and Vicki Little Christian Gronroos -Well Known and Widely Read - Michael J Baker Balancing Scientific Truth and Problem-Solving - Michael Kleinaltenkamp Roderick J. Brodie Interviews Christian Gronroos Service Logic, Customer Relationship, and Promise Management Can Reinvent Marketing VOLUME VII: Marketing Communication Volume Introduction: The Light from a Northern Star-An Introduction to Christian Gronroos's Contribution to Marketing Communication - Donald E. Schultz Rethinking Marketing Communication: From Integrated Marketing Communication to Relationship Communication (with Ake Finne) Four Dimensions of Value in Branding: The Brand Value Process from Value Proposition to Value Fulfilment (with Kirsti Lindberg-Repo) Managing Brand Relationships and Image Conceptualising Communications Strategy from a Relational Perspective (with Kirsti Lindberg-Repo) The Relationship Marketing Process: Communication, Interaction, Dialogue, Value Managing Total Integrated Marketing Communication Word-of-Mouth Referrals in the Domain of Relationship Marketing (with Kirsti Lindberg-Repo) INTEGRATED Marketing Communications: The Communications ASPECT of Relationship Marketing (with Kirsti Lindberg-Repo) Perspectives of Other Scholars The Earth Moved - Gayle Kerr My Journey with Christian Gronroos: The Seasoned Navigator and Integrated Spirit - Kirsti Lindberg-Repo Christian's Contributions Provide Food-for-Thought to Marketing Scholars - Philip J. Kitchen Key Intersections in IMC and Relationship Marketing: A Tribute to Christian Gronroos - Sandra Moriarty and Thomas R. Duncan Don Schultz Interviews Christian Gronroos Digital Social Media Don't Change Marketing Communication VOLUME VIII: Internal Marketing, Research Approach, and Other Works Volume Introduction: An Introduction to Christian Gronroos's Contribution to Service Management - Lars-Johan Lindqvist On Christian Gronroos's Scholarly Approach I Did It My Way The Emergence of the New Service Marketing: Nordic School Perspectives (With Gummesson, Evert) Internal Marketing-A Relationship Perspective (with Paivi Voima) Developing Customer-Conscious Employees at Every Level: Internal Marketing (with William R. George) Internal Marketing (with Fran F. Crompton, William R. George, and Matti Karvinen) Internal Marketing - Theory and Practice Internal Marketing - An Integral Part of Marketing Theory Other Publications How Does Language Matter for Services? Challenges and Propositions for Service Research (with Jonas Holmqvist) The Hybrid Consumer: Exploring the Drivers of a New Consumer Behavior Type (with Hanna Ehrnrooth [Leppanen]) Transforming a Manufacturing Firm into a Service Business The NetOffer Model: A Case Example from the Virtual Marketspace (with Fredrik Heinonen, Kristina Isoniemi, and Michael Lindholm) Internationalization Strategies for Services Motivating Your Patients: Marketing Dental Services (with Kai Masalin) Industrial Marketing under Employee Participation The Need for a System for an Extensive Information Analysis of Specific Marketing Decisions Perspectives of Other Scholars An essay on Christian Gronroos's Contributions through the Lenses Provided by Richard Normann's Work - Mikael Paltschik and Rafael Ramirez Generating Nordic School Marketing Theory - Evert Gummesson Christian Brought Service Marketing Thinking into Marketing Paradigm - Philip Kotler Lars-Johan Lindqvist Interviews Christian Gronroos Internal Marketing Has Not Evolved as Much as I Would Have Expected"

Product Details

  • publication date: 30/11/2013
  • ISBN13: 9788132110026
  • Format: Hardback
  • Number Of Pages: 1968
  • ID: 9788132110026
  • weight: 6214
  • ISBN10: 8132110021

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