Legends in Marketing: George S. Day (Le... | WHSmith Books
Legends in Marketing: George S. Day (Legends in Marketing)

Legends in Marketing: George S. Day (Legends in Marketing)

By: David Aaker (editor), Allan D. Shocker (editor), Gerard J. Tellis (editor), V. Kumar (editor), Jagdish N. Sheth (editor), David J. Reibstein (editor), Paul J. H. Schoemaker (editor)Hardback

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Description

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This ninth set in the series, consisting of seven volumes, is a tribute to George S. Day. Widely recognized for bringing a rigorous marketing perspective to strategic management issues. He coined to term "market-driven strategy" which evolved to the more expansive approach to strategy from the "outside-in." George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing and co-Director of the Mack Institute For Innovation Management at the Wharton School of the University of Pennsylvania. He was previously the Executive Director of the Marketing Science Institute. He has been a consultant to General Electric, IBM, Metropolitan Life, Unilever, E.I. DuPont de Nemours, W.L. Gore and Associates, Boeing, LG Corp., Best Buy, Merck, Johnson & Johnson, and Medtronic. He is the past chairman of the American Marketing Association. His primary areas of interest are marketing, innovation management, organizational change, and competitive strategies in global markets. Dr. Day has authored 18 books in of marketing and strategic management. His most recent books are Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul Schoemaker) 2006, Strategy from theOutside-In: Profiting from Customer Value (with Christine Moorman) 2010, and Innovation Prowess: Leadership Strategies for Accelerating Growth, 2013. He has won 10 best article award and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, and the Mahajan Award for career contributions to strategy in 2001. In 2003 he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. In 2011 he was chosen as one of eleven "Legends in Marketing." In 2015 he was inducted into the first cohort of AMA Fellows. The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is Past President of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association. He is also a Fellow of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard-Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969. This set includes: Volume 1: Customer and Consumer Insights Edited by:David A. Aaker Volume 2: Competitive Markets: Structure and Behavior Edited by:Allan D. Shocker Volume 3: Strategic Marketing: Assessing and Formulating Strategy Edited by:V. Kumar Volume 4: Strategic Marketing: Organizational Orientation and Capabilities Edited by:Frederick Webster, Jr Volume 5: Strategic Management Edited by:Paul J. H. Schoemaker Volume 6: Innovation and Growth Edited by:Gerard J. Tellis Volume 7: Marketing in the Firm and Society Edited by:David J. Reibstein

About Author

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory's faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth's accolades include "Outstanding Marketing Educator," an award presented by the Academy of Marketing Science, the "Outstanding Educator" award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth's most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A's of Marketing.

Contents

Volume 1: Customer and Consumer InsightsAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Customer and Consumer Insights - David A. AakerAttitudes and Awareness as Predictors of Market Share - Henry AssaelA Two-Dimensional Concept of Brand LoyaltyUsing Cluster Analysis to Improve Marketing Experiments - Roger M. HeelerStability of Appliance Brand Awareness - W. PrattEvaluating Models of Attitude StructureAttitude Change, Media and Word of MouthNon-Response Bias and Callbacks in Sample Surveys - William C. DunkelbergA Dynamic Recursive Model of the Relationship of Attitude Change and Behavior Change - David A. AakerThe Threats to Marketing ResearchData Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions - Terry Deutscher and Adrian RyansIncreasing the Effectiveness of Marketing Research - David A. AakerAttitudinal Predictions of Choice of Major Appliance Brands - Terence DeutscherA Recursive Model of Communication Processes - David A. AakerTheories of Attitude Structure and ChangeAttitude Stability, Changeability and Predictive AbilityIdentifying Environmental Influences on Brand Choice Decisions Perspectives of Other ScholarsCommentary on George S. Day - Katherine N. LemonCommentary on George S. Day - Don LehmannCommentary on George S. Day - Richard Staelin David Aaker interviews George S. DayInterview of George S. Day - David AakerVolume 2: Competitive Markets: Structure and BehaviorAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Competitive Markets: Structure and Behavior - Allan ShockerCustomer-Oriented Approaches to Identifying Product-Markets - Allan D. Shocker and Raj SrivastavaStrategic Market Identification and Analysis: An Integrated ApproachThe Product Life Cycles: Analysis and Applications IssuesDiagnosing the Experience Curve - David B. MontgomeryOrienting Marketing Research Toward Testing Strategic AssumptionsCooperative Behavior in Vertical Markets: The Influence of Transaction Cost and Competitive Strategies - Saul KleinEvolutionary Processes in Competitive Markets: Beyond the Product Life Cycle - Mary LambkinManagerial Representations of Competitive Advantage - Prakash NedungadiThe Public Policy Context of the Relevant Market Question - William F. Massey and Allan D. ShockerAn Exploratory Study of the Influence of Usage Situation on Perceptions of Product-Markets - Raj Srivastava and Allan D. ShockerIncorporating the Customer Dimension into the Business DefinitionPioneers that Survive: Managing the Risks of Early Market EntryBurnout or Fadeout: The Risks of Early Entry into High Technology Markets - Jonathan FreemanHow Firms Adapt to Evolving MArket - John KimberlyAssessing Future Markets for New TechnologiesAssessing Competitive Arenas: Who are Your Competitors? Perspectives of Other ScholarsCommentary on George S. Day - Rajendra SrivastavaCommentary on George S. Day - Mary Lambkin Allan Shocker interviews George S. DayInterview of George S. Day - Allan ShockerVolume 3: Strategic Marketing: Assessing and Formulating StrategyAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Strategic Marketing: Assessing and Formulating Strategy - V. KumarDiagnosing the Product PortfolioStrategic Planning and Marketing: Time for a Constructive Partnership - Yoram WindAnalytical Approaches to Strategic Market PlanningMarketing Theory with a Strategic Orientation - Robin WensleyTough Questions for Developing StrategiesUsing Price Discounts as a Competitive Weapon - Adrian RyansAssessing Advantage: A Framework for Diagnosing Competitive Superiority - Robin WensleyDeciding How to CompeteStrategic Channel Design - Erin Anderson and V. Kasturi RanganAchieving Advantage with a New Dominant LogicHazards of Generalized Strategy PrescriptionsMaintaining the Competitive Edge: Creating and Sustaining Advantage in Dynamic Competitive EnvironmentSignaling to Competitors - Oliver Heil and David ReibsteinMarket Strategies and Theories of the Firm - Robin WensleyPutting PIMS Into Perspective: Enduring Contributions to Strategy QuestionsManaging Brands in Global Markets - David ReibsteinEvaluating Strategic Alternatives Perspectives of Other ScholarsCommentary on George S. Day - Paul W. FarrisCommentary on George S. Day - Robin WensleyCommentary on George S. Day - Venkatesh Shankar V. Kumar interviews George S. DayInterview of George S. Day - V. KumarVolume 4: Strategic Marketing: Organizational Orientation and CapabilitiesAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Strategic Marketing: Organizational Orientation and Capabilities - Frederick Webster, JrMarketing's Contribution to the Strategy DialogueDomains of Ignorance: What Marketers Need to Know - Katherine E. Jocz and H. Paul RootCapabilities of Market-Driven OrganizationsContinuous Learning About MarketsHarnessing the Marketing Information Revolution: Towards the Market Driven Learning Organisation - Rashi GlazerWhat Does It Mean to be Market-Driven?Organizing for InteractivityManaging Marketing RelationshipsAligning Organization to the MarketMisconceptions about Market OrientationCreating a Market-driven OrganizationManaging the Market Learning ProcessCreating a Superior Customer Relating CapabilityCapitalizing on the Internet Opportunity - Katrina F. BensAligning the Organization with the MarketThe Path to Customer Centricity - Denish Shah, Roland T. Rust, A Parasuraman and Richard StaelinClosing the Marketing Capabilities GapAn Outside In Perspective to Strategy: Step Outside to See what's Important - Christine MoormanPerspectives of Other Scholars Commentary on George S. Day - Ajay K. KohliCommentary on George S. Day - Philip KotlerFrederick Webster, Jr interviews George S. Day Interview of George S. Day - Frederick Webster, JrVolume 5: Strategic ManagementAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Strategic Management - Paul J.H. SchoemakerEvaluating Business StrategiesValuing Market Strategies - Liam FaheyPutting Strategy into Shareholder Value Analysis - Liam FaheyFinding Value in Strategies - Liam FaheyPeripheral Vision: Sensing and Acting on Weak Signals - Paul SchoemakerDriving Through the Fog: Managing at the Edge - Paul SchoemakerExtended Intelligence Networks: Minding and Mining the Periphery - Paul J.H. Schoemaker, and Scott A. SnyderScanning the Periphery - Paul J.H. SchoemakerLeading the Vigilant Organization - Paul J.H. SchoemakerSeeing Sooner: Scan for Weak Signals from the Periphery - Paul J.H. SchoemakerAre You a `Vigilant Leader'? - Paul J.H. SchoemakerHow to Make Sense of Weak Signals - Paul J.H. SchoemakerWhy We Miss the Signs - Paul J.H. SchoemakerIntegrating Organizational Networks, Weak Signals and Strategic Radars and Scenario Planning - Paul J.H. Schoemaker and Scott A. SnyderRegaining Relevance: The outside-in Turnaround - Christine MoormanAn outside-in approach to resource-based theories Perspectives of Other ScholarsCommentary on George S. Day - Liam FaheyCommentary on George S. Day - Rajan Varadarajan Paul Schoemaker interviews George S. DayInterview of George S. Day - Paul SchoemakerVolume 6: Innovation and GrowthAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Innovation and Growth - Gerard J. TellisUsing Attitude Change Measures to Evaluate New Product IntroductionsA Strategic Perspective on Product PlanningThe Perils of High Growth Markets - David A. AakerSetting the Growth DirectionNew Directions for Corporations: Conditions for Successful RenewalEnhancing the Ideation CapabilityStrategies for Surviving a ShakeoutEnhancing New Product Development Performance: An Organisational Learning Perspective (with Marjori E. Adams and Deborah Dougherty)Avoiding the Pitfalls of Emerging Technologies - Paul J.H. SchoemakerShakeouts in Digital Markets: Lessons from B2B Exchange - Adam J. Fein & Gregs RuppersbergerFeeding the Growth StrategyWhich Way Should You Grow?Is it Real? Can We Win? Is It Worth It? Managing Risk and Reward in Innovation PortfoliosInnovating in Uncertain Markets: Ten Lessons for Green Technologies - Paul J.H. SchoemakerPerspectives of Other ScholarsCommentary on George S. Day - Christine MoormanCommentary on George S. Day - Mohan Sawhney Gerard J. Tellis interviews George S. DayInterview of George S. Day - Gerard J. TellisVolume 7: Marketing In the Firm and SocietyAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Marketing In the Firm and Society - David ReibsteinA Guide to Consumerism - David AakerCorporate Responses to Consumerism Pressure - David AakerInformation Disclosure and Consumer Behavior: An Empirical Evaluation of Truth in-lending" - William K. BrandtConsumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending - William K. BrandtFull Disclosure of Comparative Performance Information to Consumers: Problems and ProspectsInformation Disclosure and Consumer Credit Knowledge: A Longitudinal Analysis - William K. Brandt and Terry DeutscherAssessing the Effects of Information Disclosure RequirementsWhen Do the Interests of Academics and Managers Converge?Marketing's Contribution to the Strategy DialogueReinventing Marketing in the Digital EraAligning the Organization with the MarketUsing the Past as a Guide to the Future: Reflections on the History of the Journal of MarketingCharting New Directions for Marketing - David B. MontgomeryA Tribute to Peter Drucker - Jenny Darroch and Stern SlaterIs Marketing Academia Losing Its Way? - David J. Reibstein and Jerry WindLooking Into Marketing's Future - Samantha Howland and Roch ParayreThe CMO and the Future of Marketing - Robert MalcolmJerry Wind on the Future of Marketing: Tracing the Evolution of His Thinking Perspectives of Other ScholarsCommentary on George S. Day - William L. WilkieCommentary on George S. Day - Robert MalcolmCommentary on George S. Day - Valarie Zeithaml David Reibstein interviews Jacob JacobyInterview of Jacob Jacoby - David Reibstein

Product Details

  • ISBN13: 9789351502890
  • Format: Hardback
  • Number Of Pages: 2104
  • ID: 9789351502890
  • ISBN10: 9351502899

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