Legends in Marketing: Jagdish N Sheth (Legends in Marketing)
By: Balaji C. Krishnan (editor)Hardback
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Upgrade your Collection with Volume 9: Researched Methods. Add this new book to your collection with its unique perspective on marketing research. This offer is only valid for those who have purchased the eight-volume set.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This first set in the series, consisting of nine volumes, is a tribute to Jagdish N. Sheth.
Known as a pioneer of new areas of inquiry in marketing, his work spans five decades and traverses a number of sub-disciplines of marketing.
This set includes:
Volume One: Consumer Behavior: Conceptual Foundations
Edited by Richard J. Lutz
Volume Two: Consumer Behavior: Empirical Research
Edited by: C. Whan Park
Volume Three: Visioning the Future
Edited by Balaji C. Krishnan
Volume Four: International Marketing
Edited by Abdolreza Eshghi
Volume Five: Managerial Marketing: The Early Years
Edited by Can Uslay
Volume Six: Managerial Marketing: Current Thought
Edited by Rajendra S. Sisodia
Volume Seven: Organizational Buyer Behaviour
Edited by Arun Sharma
Volume Eight: Relationship Marketing
Edited by Atul Partvatiyar
Volume Nine: Research Methods
Edited by Balaji C. Krishnan
Balaji C. Krishnan is an Associate Professor in the Department of Marketing and Supply Chain Management, Fogelman College of Business and Economics, University of Memphis, USA. He is also the Director of MBA Programs.
Volume 1: ContentsVolume Introduction - Richard J. LutzLiterature Reviews and Critiques : Review of Buyer BehaviorThe Surpluses and Shortages in Consumer Behavior Theory and ResearchAcrimony in the Ivory Tower: A Retrospective on Consumer ResearchComprehensive Theories: A Theory of Buyer Behavior (with John A. Howard)A Theory of Family Buying DecisionsToward a Model of Individual Choice BehaviorA Theory of Cross-Cultural Buyer Behavior (with S. Prakash Sethi)Why We Buy What We Buy: A Theory of Consumption Values (with Bruce I. Newman and Barbara L. Gross)Domain-specific Conceptual Frameworks: A Theory of Multidimensional Brand Loyalty (with C. Whan Park)Sequential and Cyclical Nature of Information Processing in Repetitive Choice Behavior (with P. S. Raju)Recent Failures in Consumer Protection (with Nicholas J. Mammana)How Consumers Use InformationA Model of User Behavior for Scientific and Technical InformationPsychology of Innovation Resistance: The Less Developed Concept (LDC) in Diffusuion ResearchRelationship Marketing in Consumer Markets: Antecedents and Consequences (with Atul Parvatiyar)A Generic Concept of Consumer BehaviorPerspectives of Other Scholars : Jagdish Sheth: An Academic Whose Profession is his Lifestyle - Michael J. HoustonJagdish Sheth: The Reseach Visionary - Peter L. WrightJagdish Sheth: Leading Consumer Behavior Research - Harold H. KassarjianRichard J. Lutz interviews Jagdish ShethKnowledge is an Appreciative Asset: The More You Use It, the Better It GetsVolume 2: Consumer Behavior: Emperical ResearchVolume Introduction - C. Whan ParkAttitude and Intentions : A Field Study of Attitude Structure and the Attitude-Behavior RelationshipAffect Behavioral Intention and Buying Behavior as a Function of EvaluativeBeliefs : Attitudinal Theories of Consumer Choice Behavior: A Comparative Analysis (with Rabi S. Bhagat and P.S. Raju)Perceived Instrumentality and Value Importance as Determinants of Attitudes (with W. Wayne Talarzyk)Consumer Research in Brands : Cognitive Dissonance, Brand Preference and Product FamiliarityInfluence of Brand Preference on Post-Decision DissonanceHow Adults Learn Brand PreferenceBrand Profiles from Beliefs and ImportancesRisk of Information Processing : Perceived Risk and Diffusion of InnovationsRisk Reduction Processes in Repetitive Consumer Behavior (with M. Venkatesan)Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules (with C.W. Park)Applied Consumer Research : A Model of Primary Voter Behavior (with Bruce I. Newman)Why We Buy What We Buy: A Theory of Consumption Values (with Bruce I. Newman and Barbara L. Gross)Perspectives of Other ScholarsJagdish N. Sheth: Giving Back Generously to the Profession - William O. BeardenJagdish N. Sheth: Broad Scope of Contributions to Marketing - Valerie FolkesJagdish N. Sheth: A Gentleman and a Scholar - Mary GillyJagdish N. Sheth: An Association of 40 Years - Flemming HansenJagdish N. Sheth: Always There and Just a Step Ahead - David StewartWhen Park Interviews Jagdish N. ShethI Don't See Any Breakthrough Theory in Consumer Behavior Anchored to Learning or MotivationVolume 3 : Visioning the FutureVolume Introduction - Balaji C. KrishnanVisions of the Future : Consumer Behavior in the Future (with Rajendra S. Sisodia)Emerging Trends in Retail IndustryMarketing MegatrendsHe Future of Advertising in the Information AgeSearch for TomorrowCritique of the Marketing Discipline : Revisiting Marketing's Lawlike Generalizations (with Rajendra S. Sisodia)The Future of Marketing (with Rajendra S. Sisodia)Does Marketing Need Reform? (with Rajendra S. Sisodia)How to Reform Marketing (with Rajendra S. Sisodia)A Dangerous Divergence: Marketing and Society (with Rajendra S. Sisodia)Demographics, Outsourcing, and Customer Centric Marketing : Demographics in Consumer BehaviorOutsourcing Comes HomeThe Antecedents and Consequences of Customer Centric Marketing (with Rajendra S. Sisodia and Arun Sharma)Perspectives of Other Scholars : Jagdish N. Sheth: Torchbearers for Ethical Marketing - O.C. FerrellJagdish N. Sheth: Contributions to Marketing Scholarship - Rajan VaradarajanJagdish N. Sheth: Comments on his work in this volume - Barton A. WeitzBalaji Krishnan interviews Jagdish N. ShethWe Are Not God Marketers of ur Own ResearchVolume 4 : International MarketingVolume Introduction - Abdolreza EshghiMarketing Mix : Advertising's Image-U.S. and Yugoslavia (with Milan Smiljanich)Strategies of Advertising Transferability in Multinational MarketingCross Cultural Consumer Behavior : Identification of Opinion Leaders Across Cultures: An Assessment for Use in the Diffusion of Innovations and Ideas (with Stephen C. Cosmas)Cross-Cultural Influences on the Buyer-Seller Interaction/Negotiation ProcessExport Marketing : Emerging Importance of Export Marketing for U.S. ProductsHow to Succeed in Export Marketing: Some Guidelines (with H.M. Schoenfeld)Marketing Strategy : A Market-Oriented Strategy of ong-Range Planning for Multinational CorporationsThe Antecedents and Consequences of Integrated Global Marketing (with Atul Parvatiyar)International E-marketing: Opportunities and Issues (with Arun Sharma)Globalization : Global Markets or Global CompetitionEmerging Marketing Strategies in a Changing Macroeconomic Environment: A CommentaryGrowth, Productivity and the Visible Hand: An Interview with Jagdish N. Sheth - Rajendra S. SisodiaThe Rule of Three in Europe (with Rajendra S. Sisodia)Making India Globally CompetitiveHow Competition Will Shape Indian Markets (with G. Shainesh and Rajendra S. Sisodia)The Regional Face of Globalization (with Rajendra S. Sisodia)Perspectives of Other Scholars : Jagdish N. Sheth and Interbational Marketing: An Appreciation - Johnny K. JohanssonJagdish N. Sheth: A Beacon and a Visionary - Masaaki KotabeJagdish N. Sheth: A Distinguished, Distinct Academic - Howard ThomasJagdish N. Sheth: Strong Leadership in Academic Community - Guenter SchweigerJagdish N. Sheth: Impacts of His Work on International Marketing - David K. TseJagdish N. Sheth: Worldwide Consumer Orientation - W. Fred van RaaijAbdolreza Eshghi interviews Jagdish N. ShethKey Research Issues Would Be around Affordability and Market AccessVolume 5 : Managerial Marketing: The Early YearsVolume Introduction - Can UslayArticles on Innovation : Consumer Resistance to Innovation: The Marketing Problem and Solution (with S. Ram)Psychology of Innovation Resistance: The Less Developed Concept (LDC) in Diffusion ResearchArticles on Marketing Mix : Time Oriented Advertising: A Content Analysis of United States Magazine Advertising 1890-1980 (with Barbara L. Gross)Measurement of Advertising Effectiveness: Some Theoretical ConsiderationsAn Attitude-Behaviour Framework for Distribution Channel Management (with Gary L. Frazier)Advertising's Image-U.S. and Yugoslavia (with Milan Smiljanich)Strategic Marketing : Winning Again in the Market lace: Nine Strategies for Revitalizing Mature Products (with Glenn Morrison)A Margin-Return Model for Strategic Market planning (with Gary L. Frazier)A Strategy Mix Model for Planned Social Change (with Gary L. Frazier)Political Marketing : A Review of Political Marketing (with Bruce I. Newman)Perspectives of Other Scholars : Jagdish N. Sheth: A Giant among Marketing Scholars - Rajesh ChandyJagdish N. Sheth: A mentor and a Guide - Gary L. FrazierJagdish N. Sheth: Contributions and the Contributor - Ajay K. KohliJagdish N. Sheth: A Tribute - Naresh K. MalhotraCan Uslay Interviews Jagdish N. ShethI Want To Give Whatever I Have earned back to the Marketing DisciplineVolume 6 : Managerial Marketing: Current ThoughtVolume Introduction - Rajendra SisodiaCommentaries on Marketing : Ecological Imperatives and the Role of Marketing (with Atul Parvatiyar)The Future of Marketing (with Rajendra S. Sisodia)Marketing Productivity: Issues and Analysis (with Rajendra S. Sisodia)The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S. Sisodia and Arun Sharma)Revisiting Marketing's Lawlike Generalizations (with Rajendra S. Sisodia)How to Reform Marketing (with Rajendra S. Sisodia)The Image of Marketing (with Rajendra S. Sisodia and Adina Barbulescu)Does Marketing Need Reform? (with Rajendra S. Sisodia)Marketing Strategies : Peter Drucker on Marketing: An Exploration of Five Tenets (with Can Uslay and Robert E. Morgan)Why Good Companies Fail (with Rajendra S. Sisodia)Competitive Markets and the Rule of Three (with Rajendra S. Sisodia)Iridium's 66 Pies in the Sky (with Rajendra S. Sisodia)Macromarketing : Instilling Social Responsibility through Marketing Research Field Projects (with C.B. Bhattacharya)User-Oriented Marketing for Non-Profit OrganizationsToward a Theory of MacromarketingPerspectives of Other Scholars : Jagdish N. Sheth: A Believer in Giving Back - David AakerJagdish N. Sheth: A Market Economist - Philip KotlerJagdish N. Sheth: Amazing versatility in All Facets of Marketing - V. KumarJagdish N. Sheth: A Superb Synthesiser and A Crusader - Robert A. PetersonJagdish N. Sheth: "Get Jag!" to Help Lead Marketing Reform - Glen L. UrbanRajendra S. Sisodia Interviews Jagdish N. ShethMarketing as an Institution Will Survive by Adapting to External ChangesVolume 7 : Organizational Buyer BehaviorVolume Introduction - Arun SharmaIndustrial Markets and Buying Behavior : A Model of Industrial Buyer BehaviorBehavioral Approaches to Industrial Marketing: Extant and Emerging Research (with Arun Sharma)Emerging Research Opportunities for Doctoral Students in B-to-B MarketingNew Determinants of Competitive Structures in Industrial MarketsOrganizational Buying Behavior : Recent Developments in Organizational Buying BehaviorOrganizational Buying Behavior: Past Performance and Future ExpectationsBuyer-Seller Relationships : Toward a Theory of Alliance Governance (with Atul Parvatiyar)Supplier Relationships: Emerging Issues and Challenges (with Arun Sharma)Buyer-Seller Interaction: A Conceptual FrameworkThe Impact of Transitioning from Products to Services in Business and Industrial Markets on the Evolution of the Sales Organization (with Arun Sharma)Till Death Do Us Part...But Not Always: Six Antecedents to a Customer's Relational Preference in Buyer-Seller Exchanges (with Reshma Shah)Customer Relationship Management: Emerging Practice, Process and Discipline (with Atul Parvatiyar)Relationship Marketing: An Agenda for Inquiry (with Arun Sharma)Perspectives of Other Scholars : Jagdish N. Sheth: How Professor Sheth Saved My Skin - Evert GummessonJagdish N. Sheth: Leading Educator and Researcher in Business to Business Marketing - Wesley J. JohnstonJagdish N. Sheth: A Foundation of Marketing Thought - Peter LaPlacaJagdish N. Sheth: Contributions to B-to-B Theory, Research, and Practice - Arch G. WoodsideArun Sharma Interviews Jagdish N. ShethMy Interests in B-to-B Marketing: Cutomer Outsourcing, Global Sourcing, E-commerce, and Rise of Global MultinationalsVolume 8 : Relationship MarketingVolume Introduction - Atul ParvatiyarConceptual and Theoretical Foundations : The Domain and Conceptual Foundations of Relationship Marketing (with Atul Parvatiyar)Relationship Marketing in Consumer Markets: Antecedents and Consequences (with Atul Parvatiyar)Towards a Theory of Business Alliance Formation (with Atul Parvatiyar)Evolution of Relationship Marketing Paradigm : The Evolution of Relationship Marketing (with Atul Parvatiyar)Paradigm Shift in Interfirm Marketing Relationships: Emerging Research Issues (with Atul Parvatiyar)Evolving Relationship Marketing into a Discipline (with Atul Parvatiyar)Developing a Curriculum to Enhance Teaching and Research of Relationship Marketing (with Joseph P. Cannon)Relationship Marketing Practice : Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing in Hospitals (with G. M. Naidu, Atul Parvatiyar, and Lori Westgate)Supplier Relationships: Emerging Issues and Challenges (with Arun Sharma)Customer Relationship Management: Emerging Practice, Process and Discipline (with Atul Parvatiyar)Perspectives of Other Scholars : Jagdish N. Sheth: An Integrative and Illustrative Framework of Contributions to Relationship Marketing - Adel El-Ansary and Gregory T. GundlachJagdish N. Sheth: Contributing to the Emergence of a New Discipline in Marketing - Pervez N. GhauriJagdish N. Sheth: Critical Questions for Relationship Marketing - Robert N. MorganJagdish N. Sheth: Seminal Contribution to Relationship Marketing - Adrian PayneAtul Parvatiyar Interviews Jagdish N. ShethRelationship Marketing Could Become the Fundamental Premise To Build a General Theory of MarketingVolume 9 : Research MethodsVolume Introduction: Introduction to Research Methods - Balaji C KrishnanThoughts on Research MethodsAn Empirical Study of the Scientific Styles of Marketing Academics (with Siew Meng Leong and Chin Tiong Tan)Seven Commandments for Users of Multivariate MethodsHow to Get the Most Out of Multivariate MethodsThe Multivariate Revolution in Marketing ResearchSurvey ResearchImpact of Questionnaire Length, Follow-up Methods and Geographical Location on Response Rate to a Mail Survey (with A. M. Roscoe)Impact on Asking Race Information in Mail SurveysFollow-up Methods, Questionnaire Length and Market Differences in Mail Surveys (with A. M. Roscoe and D. Lang)Factor AnalysisFactor Analysis in MarketingUsing Factor Analysis to Estimate ParametersOther Multivariate MethodsCanonical Correlation and Marketing Research (with Johnny Johansson)Cluster Analysis and Its Applications in Marketing ResearchIntertechnique Cross-Validation in Cluster Analysis (with A. M. Roscoe and W. Howell)Application of Multivariate TechniquesMeasurement of Multidimensional Brand Loyalty of a ConsumerA Factor Analytical Model of Brand LoyaltyPerspectives of Other ScholarsAn Early view of Jag the Methodologist by Don Lehmann - Don LehmannA Commentary on Jagdish Sheth's Methodological Contributions - Dawn IacobucciCommentary from an Admirer from "Far Above the Cayuga's Waters" - Vithala R. RaoBalaji C Krishnan Interviews Jagdish N. ShethJag Sheth's views on Research Methods - Then and Now
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