Legends in Marketing: Kent B. Monroe (Legends in Marketing)

Legends in Marketing: Kent B. Monroe (Legends in Marketing)

By: Jagdish N. Sheth (editor)Hardback

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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Professor Monroe, known as one of the Deans of Pricing teaches among other areas, Pricing Strategy, Tactics, Marketing Management and Research Method. His research areas include Behavioural Pricing and Consumer Shopping Behavior. This set includes: 1: Processing of Price Information; 2: Comparative Price Advertising; 3: The Price-Quality-Value Relationship; 4: Price Fairness; 5: Research in Consumer Behavior; 6: Models, Theory, and Methods; and, 7: Pricing Management and Practice.

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About Author

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory's faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth's accolades include "Outstanding Marketing Educator," an award presented by the Academy of Marketing Science, the "Outstanding Educator" award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth's most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A's of Marketing.


VOLUME 1 Set Introduction - Jagdish N Sheth Volume Introduction - Chezy Ofir The Beginning: Adapting Psychophysics to Study How Price Information Is Processed The Information Content of Prices: A preliminary model for estimating buyer responses The Concept of Price Limits and Psychophysical Measurement: A Laboratory Experiment (with M Venkatesan) Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance Psychophysics of Prices: A reappraisal The Influence of Adaptation Levels On Subjective Price Perceptions (with Albert J Della Bitta) Identifying the Domain of Behavioral Pricing Research Buyers' Subjective Perceptions of Price Buyers' Subjective Perceptions of Price: An update of the evidence (Susan M Petroshius) Contextual Influences on Price Perceptions Objective and Subjective Contextual Influences on Price Perceptions Contextual Influences on Subjective Price Perceptions (with Albert J Della Bitta and Susan L Downey) Automatic Construction and Use of Contextual Information for Product and Price Evaluations (with Rashmi Adaval) The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions (with Shih-Fen Chen and Yung-Chien Lou) The Influence of Price Differences and Brand Familiarity on Brand Preferences Processing Price Information: Incorporating Memory and Numerical Cognition Issues Recall versus Recognition as a Measure of Price Awareness (with Christine Powell and Pravat Choudhury) Remembering versus Knowing: Issues in Buyers' Processing of Price Information (with Angela Y Lee) Memory-Based Store Price Judgments: The role of knowledge and shopping experience (with Chezy Ofir, Priya Raghubir, Gili Brosh and Amir Heiman) Effects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence Judgments (with Tridib Mazumdar) The Effects of Buyers' Intentions to Learn Price Information on Price Encoding (with Tridib Mazumdar) Do Consumers Process Prices Like Numbers: Comparative judgments of numerals and prices (with Lan Xia) A Re-examination of Frequency-Depth Effects in Consumer Price Judgments (with Ashok K Lalwani) Perspective of other Scholars Vicki Morwitz, Eesha Sharma Russell Winer Gilles Laurent Marc Vanhuele Chezy Ofir interviews Kent Monroe Processing Price Information: Some Key Questions VOLUME 2 Volume Introduction by Albert J Della Bitta - Albert J Della Britta Extending the Reference Price Concept The Influence of Comparative Price Advertisements on Patronage Behavior (with Albert J Della Bitta) A Multivariate Analysis of the Perception of Value from Retail Price Advertisements (with Albert J Della Bitta) Consumer Perceptions of Comparative Price Advertisements (with Albert J Della Bitta and John M McGinnis) Effects of Shopping Information on Consumers' Responses to Comparative Price Claims (with Edward A. Blair and Judy Harris) Examining the Effects of Contextual Information The Effects of Contextual Cues on Korean Consumers' Perceptions of Comparative Price Advertisements (with Soeun Hyun) Context Setting and Comparative Price Advertising Effects on the Acceptable Price Range (with Robert I Roundtree) Extensions to Online Marketing The Effect of Computer Anxiety on Price Value Tradeoffs in the Online Environment (with Rajneesh Suri, Julie Lee and Rajesh Manchanda) Price Communications in Online and Print Coupons: An Empirical Analysis (with Rajneesh Suri and Srinivasan Swaminathan) Perspectives of Other Scholars Edward A Blair Larry D Compeau Ram Krishnan Albert J Della Bitta Interviews Kent Monroe Comparative Price Advertising: Some key questions VOLUME 3 Volume Introduction - Dhruv Grewal and Anne Roggeveen Price (and Other Cues)-Quality-Value The Effect of Price on Subjective Product Evaluations (with R Krishnan) The Influence of Price on Product Perceptions and Product Choice The Effect of Brand and Price Information on Subjective Product Evaluations (with William B Dodds) The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An integrative review (with Akshay R Rao) A Research Program for Establishing the Validity of the Price-Quality Relationship (with William B Dodds) The Effects of Price, Brand and Store Information on Buyers' Product Evaluations (with William B Dodds and Dhruv Grewal) The Role of Country of Origin Information on Buyers' Product Evaluations: An in-depth interview approach (with Wai kwan Li) The Effects of Country of Origin, Brand and Price Information: A cognitive-affective model of buying intentions (with Wai kwan Li and Darius K-S Chen) Price and Customers' Perceptions of Value Decomposing Perceived Value Decomposing Perceived Product Value The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value and Behavioral Intentions (with Dhruv Grewal and R Krishnan) Framing Effects on Buyers' Subjective Product Evaluations (with Joseph Chapman) Moderating Variables The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (with Akshay R Rao) The Effects of Time Constraints on Consumers' Judgments of Prices and Products (with Rajneesh Suri) The Effects of Perceived Scarcity on Consumers' Processing of Price Information (with Rajneesh Suri and Chiranjeev Kohli) The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality (with Larry D Compeau, Dhruv Grewal) Perspectives of Other Scholars Akshay R Rao Valarie Zeithaml Joel Urbany Dhruv Grewal and Anne Roggeveen Interview Kent Monroe Price-Quality-Value: Some Key Questions VOLUME 4 Volume Introduction - Lan Xia Conceptual Foundations of Price Fairness Research The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (with Lan Xia and Jennifer L. Cox) Perceived Price Fairness: A New Look at an Old Construct (with Marielza Martins) The Price Is Unfair! Reforming Pricing Management (with Lan Xia) Extending Price Fairness Research The Many Routes to Price Unfairness Perceptions (with Lan Xia) Consumers' Perceptions of the Fairness of Price-Matching Refund Policies (Monika Kukar-Kinney and Lan Xia) Effects of Consumers' Efforts on Price and Promotion Fairness Perceptions (with Lan Xia and Monika Kukar-Kinney) The Influence of Price Fairness on Customer Satisfaction: An empirical test in the context of automobile purchases (with Andreas Herrmann, Lan Xia and Frank Huber) Perceived Price Fairness and Perceived Transaction Value (with Lan Xia) Price Fairness and Marketing on the Internet Price Partitioning On the Internet (with Lan Xia) Promotion Framing Effects on Consumers' Perceptions of Customized Pricing (with Fei Lee Weisstein) Dynamic Pricing on the Internet: A Price Framing Approach (with Fei Lee) Perspectives of Other Scholars Sarah Maxwell Lisa E. Bolton Margaret Campbell Lan Xia Interviews Kent Monroe Price Fairness: Some questions and answers VOLUME 5 Volume Introduction by Monika Kukar-Kinney and Nancy M Ridgway - Monika Kukar-Kinney and Nancy M Ridgway Consumer Buying Behavior An Expanded Conceptualization and a New Measure of Compulsive Buying (with Nancy M Ridgway and Monika Kukar-Kinney) Identifying Consumers' Compulsive Buying Tendencies: Lessons Learned for Measuring Consumer-related Phenomena (with Nancy M Ridgway and Monika Kukar-Kinney) The Relationship between Consumers' Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet (with Nancy M Ridgway and Monika Kukar-Kinney) Does Excessive Buying For Self Relate To Spending On Pets? (with Nancy M Ridgway, Monika Kukar-Kinney and Emily Chamberlin) The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions (with Lan Xia) A Path-Analytic Exploration of Retail Patronage Influences (with Joseph P Guiltinan) Identifying and Analyzing Consumer Shopping Strategies (with Joseph P Guiltinan) Information Acquisition The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability (with Rashmi Adaval) Consumer Information Acquisition: A Review and Extension (with Lan Xia The Effect of Unintended Information Acquisition (with Lan Xia) Beyond Information Search: Browsing as Consumer Information Acquisition (with Lan Xia) Re-thinking Information Objectivity and Its Effectiveness in Print Communications (with Chung-kue Hsu) Other Topics in Consumer Behavior The Impact of the Internet and Consumer Motivation on Evaluation of Prices (with Rajneesh Suri and Mary Long) The Effects of the Need for Cognition and Trait Anxiety on Price Acceptability (with Rajneesh Suri) The Framing of Consumer Choices Risk Perceptions and Risk Acceptability in Consumer Behavior: Conceptual Issues and an Agenda for Future Research (with Janet Oglethorpe) Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and Activities (with Janet Oglethorpe) ACR Fellows Address: ACR and Me Editorial Perspectives of Other Scholars Madhu Viswanathan Elizabeth Hirschman Sharon E. Beatty Monika Kukar-Kinney and Nancy M. Ridgway Interview Kent Monroe Consumer Behavior Research: Some Key Questions VOLUME 6 Volume Introduction - Tridib Mazumdar Pricing Models Pricing Decision Models: Recent Developments and Research Opportunities (with Tridib Mazumdar) Models for Pricing Decisions (with Albert J Della Bitta) Causes and Consequences of Price Premiums (with Akshay R Rao) Pricing the Product Line during Scarcity (with Andris A Zoltners) A Multi-Period Integer Programming Approach to the Product Mix Problem (with Shyam Sunder, W Arthur Wells and Andris A Zoltners) Theoretical Developments in Marketing and Pricing A Theoretical Approach for Determining Product Line Prices (with Susan M Petroshius) Theoretical and Methodological Developments in Pricing Marketing Thought Task Force, Kent B Monroe, Chair Developing, Disseminating and Utilizing Marketing Knowledge Research Methods Research Methods for Pricing Decisions A Procedure for Integrating Outcomes Across Studies (with R Krishnan) Effectiveness of Multiple Request Strategies: A Synthesis of Research Results (with Edward F Fern and Ramon Avila) Effect Size Estimates: Issues and Problems in Interpretation (with Edward F Fern) On Replications in Consumer Research Perspectives of Other Scholars Russell Winer Dipankar Chakravarti S.P. Raj Tridib Mazumdar Interviews Kent Monroe Models, Theory and Methods: Some Key Questions VOLUME 7 Volume Introduction - Manjit Yadav Pricing and Marketing Management Pricing and Sales Promotion Managing the Pricing Function (with John T Mentzer) Pricing Practices that Endanger Profits (with Jennifer L Cox) Some Common Myths Concerning Industrial Pricing Extending the Concepts of Strategic Pricing Guidelines for Better Pricing Decisions Integrating Marketing and Finance Using Leverage for Developing Pricing Strategies Marketing Profitability Analysis Pricing Decisions New Product Pricing Product-Line Pricing Effect of Product Line Pricing Characteristics on Product Evaluations (with Susan M Petroshius) An Experimental Inquiry into the Effect of Price on Brand Preference (with David M Gardner Pricing to and through the Channel Pricing in Separable Channels: The case of parallel imports (with B Rachel Yang and Reza H Ahmadi) Price Bundling How Buyers Perceive Savings in a Bundle Price: An examination of a Bundle's transaction value (with Manjit S Yadav) Consumers Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles (with Rajneesh Suri) Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers (with Rajneesh Suri) Pricing On the Internet The Pricing of On-Line Services Pricing on the Internet Pricing and Public Policy Some Lessons Learned from F.T.C. versus Staples What Are the Benefits of Unit Pricing? (with Peter LaPlaca) Perspectives of Other Scholars Joseph P Guiltinan Ruth N Bolton Thomas T Nagle Manjit Yadav Interviews Kent Monroe Pricing Management and Practice: Some key questions

Product Details

  • publication date: 28/06/2011
  • ISBN13: 9788132105183
  • Format: Hardback
  • Number Of Pages: 2311
  • ID: 9788132105183
  • weight: 7053
  • ISBN10: 8132105184

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