Lesikar's Business Communication: Connecting in a Digital World (13th International edition)

Lesikar's Business Communication: Connecting in a Digital World (13th International edition)

By: Paula Lentz (author), Kathryn Rentz (author)Paperback

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Description

This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

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About Author

Associate Professor in the English Department at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnati's professional writing program and has served as its coordinator. She has also won the English Department's teaching award, directed the department's graduate program, and helped direct the composition program. Dr. Rentz's affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. Dr. Rentz was named the 2008 winner of the Association for Business Communication's (ABC's) Outstanding Teacher Award. In addition, an article she co-authored in 2007 just won the association's award for Outstanding Article in the Journal of Business Communication. She has performed many roles for the association, including serving on the board of directors, organizing a conference, and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 2000-2001, for which she won the Francis W. Weeks Award of Merit. Dr. Rentz has published articles and commentary on pedagogy, genre theory, narrative, and ethics in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.

Contents

PART ONE: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across Cultures PART TWO: FUNDAMENTALS OF BUSINESS WRITING Chapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a Positive Effect PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 6: Developing Your Writing Process and Choosing the Best Form Chapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making Your Case with Persuasive Messages and Proposals Chapter 10: Conducting a Winning Job Campaign PART FOUR: FUNDAMENTALS OF REPORT WRITING Chapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision Makers Chapter 14: Using Visuals to Make Your Point PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION Chapter 15: Communicating Effectively in Meetings and Conversations Chapter 16: Delivering Oral Reports and Business Speeches PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS Chapter 17: Leveraging Technology for Better Writing Chapter 18: Conveying Professionalism Through Correctness APPENDICES APPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness APPENDIX B - Physical Presentation of Letters, Memos, and Reports APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting APPENDIX D - Grading Codes and Checklists: Messages and Reports APPENDIX E - Documentation and the Bibliography

Product Details

  • publication date: 01/03/2013
  • ISBN13: 9781259060809
  • Format: Paperback
  • Number Of Pages: 704
  • ID: 9781259060809
  • weight: 1410
  • ISBN10: 1259060802
  • edition: 13th International edition

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