Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

By: Punam Anand Keller (author), Victor J. Strecher (author), Rajeev Batra (author)Hardback

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Description

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Product Details

  • ISBN13: 9780765627179
  • Format: Hardback
  • Number Of Pages: 406
  • ID: 9780765627179
  • weight: 816
  • ISBN10: 0765627175

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