In this volume, Buschman provides a history of marketing and advertising and their entanglements with democracy, education, and libraries. He then engages Democratic Theory and the framework it provides to critique neoliberalism's influences. A final chapter traces the trajectory of neoliberalism and educative institutions on our democracy. Throughout, the book makes clear that issues concerning public educative institutions in a democracy are political. A provocative and engaging book, Libraries, Classrooms, and the Interests of Democracy should be required reading for anyone interested in the challenges facing libraries today.
John Buschman is Dean of University Libraries at Seton Hall University. He was previously Associate University Librarian for Scholarly Resources and Services at Georgetown University. Buschman is currently on the editorial boards of Library Quarterly and the Journal of Academic Librarianship. He is the author of Dismantling the Public Sphere: Situating and Sustaining Libraries in the Age of the New Public Philosophy (2003); editor of Critical Approaches to Information Technology in Librarianship: Foundations and Applications (1993); co-editor of Library as Place: History, Community and Culture (2006), Information Technology in Librarianship: New Critical Approaches (2008), Critical Theory for Library and Information Science: Exploring the Social from Across the Disciplines (2010), and many articles.
Author's Preface Part I: Setting the Stage Chapter 1: Should We Be Bothered By Library Marketing and Advertising in the Classroom, and If So, Why?-An Introduction Chapter 2: An Historical View I: A Precis on the Entanglements of Democracy, Education, and Libraries in America Chapter 3: An Historical View II: A Precis on Advertising in Schools, Marketing in Libraries, and the Appeal of Neoliberalism Chapter 4: From Theoretical to Empirical Critiques of Advertising: Have They Deepened Understanding of Democracy and Our Educative Institutions? Part II: The Insights of Democratic Theory Chapter 5: Tocqueville and the Centrifugal/Centripetal Forces Within America: Why (and How Much) Our Practices in Libraries and Classrooms Matter Chapter 6: A Practical Communitarianism: Educative Institutions, Social Bonds, and Neoliberalism's Incursions Chapter 7: Deliberative Democratic Theory's Deeper Critique: The Profound Effects of Neoliberalism's Grammar in Educative Institutions Chapter 8: Looking Ahead at Neoliberalism's Trajectory: The Continuing Interests of Democracy and Educative Institutions-A Conclusion References Author Biography