Life Style is the first book to document Bruce Mau's creative process and his studio practice, Bruce Mau Design (BMD). Since founding his Toronto-based studio in 1985, Mau has become one of the world's most sought-after designers. He became an international figure following the publication of the groundbreaking and award-winning volume S,M,L,XL, which he designed and co-authored with Dutch architect and recent winner of the Pritzker Architecture Prize, Rem Koolhaas.
Written by Mau and conceived and designed by BMD, Life Style is a collection of playful and critical statements about the visual and cultural trends that influence today's image-driven environment. The book showcases the methodology, philosophy, world view and projects of BMD.
With over 1,000 images and available in a variety of luminous satin covers, each reader can choose his/her colour to match his/her life style.
Bruce Mau is the President and Creative Director of Bruce Mau Design. He has been a visiting scholar at institutions worldwide, including The Getty Research Institute in Los Angeles, Rice University in Houston, the University of Toronto's School of Architecture, and California Institute of the Arts, where he was an artist-in-residence. He has lectured widely throughout North America and in Berlin and Zurich, and in 1998 won the Chrysler Award for Design Innovation.
Sections run side-by-side in columns in the table of contents. A sampling of headings from the contents: Life Theories; * "Getting Engaged": Essay on the global image economy; * "Reading: Shaping Time": Essay on typography; * "An Incomplete Manifesto for Growth": Manifesto; * "Life Expectancy": Essay on identity; * "Twelve Strategies": Essay on collaboration; * "The Art Life": Credo; Life Projects; * Zone (documentation of projects for Zone Books); * Identity (corporate/non-profit identity programmes for such entities as Printed Matter, New York; Netherlands Architecture Institute, Rotterdam; Art Gallery of Ontario, Toronto; Rice School of Architecture, Houston, Texas); * Signs of Life (environmental signage for Walt Disney Concert Hall, Los Angeles; Secret Building; Nieuw Gerechtsbebouw, Ghent); * Exhibits (exhibition design); * Magazines (work for I.D. Magazine and a proposal for a new publication); * Advertising; * Extras (work for Documenta X in Basel; Metropolis magazine in New York; various other projects); * Art Life (theatre and performance; artist collaborations); Life Stories; * "Love Connection"; * "'I Don't Know What Happened'"; * "Meeting John Cage"; * "Mr. Monacelli isn't in ..."; * "Don't Be Fooled by Enthusiasm"; * "Management by Walking Away"