Across Asia, consumer culture is increasingly shaping everyday life, with neoliberal economic and social policies increasingly adopted by governments who see their citizens as individualised, sovereign consumers with choices about their lifestyles and identities. One aspect of this development has been the emergence of new wealthy middle classes with lifestyle aspirations shaped by national, regional and global media - especially by a range of new popular lifestyle media, which includes magazines, television and mobile and social media. This book explores how far everyday conceptions and experiences of identity are being transformed by media cultures across the region. It considers a range of different media in different Asian contexts, contrasting how the shaping of lifestyles in Asia differs from similar processes in Western countries, and assessing how the new lifestyle media represents not just a new emergent media culture, but also illustrates wider cultural and social changes in the Asian region.
Fran Martin is an Associate Professor and Reader in Cultural Studies at the University of Melbourne, Australia and an Australian Research Council Future Fellow. Tania Lewis is an Associate Professor in the School of Media and Communication at RMIT University, Melbourne, Australia.
Foreword Chua Beng Huat 1. Lifestyle Media in Asia: Consumption, Aspiration and Identity Fran Martin and Tania Lewis 2. Neoliberal Capitalism and Media Representation in Korean Television Series Sun Jung 3. Family, Aesthetic Authority and Class Identity in the Shadow of Neo-liberal Modernity Wu Jing 4. Mediatization of Yangsheng Wanning Sun 5. The Pink Ribbon Campaign in Chinese Fashion Magazines Yue Gao 6. Empresses in the Palace and The Project of "Neoliberalization through China" in Taiwan Fang-chih Irene Yang 7. Media and Cultural Cosmopolitanism Youna Kim 8. Differential (Im)mobilities: Imaginative Transnationalism in Taiwanese Women's Travel TV Fran Martin 8. Locating the Mobile Larissa Hjorth, Heather Horst, Sarah Pink, Baohua Zhou, Fumitoshi Kato, Genevieve Bell, Kana Ohashi, Chris Malmo, and Miao Xiao 9. Dishing Up Diversity? Class, Aspirationalism and Indian Food Television Tania Lewis 10. Islam's Got Talent Bart Barendregt and Chris Hudson