Lincoln, Inc.: Selling the Sixteenth President in Contemporary America

Lincoln, Inc.: Selling the Sixteenth President in Contemporary America

By: Jackie Hogan (author)Hardback

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From Lincoln-themed cocktails and waffle-parlors to high-tech museums and steamy romance novels, the image of Abraham Lincoln so permeates the national imagination that we now find him in the unlikeliest of places. In Lincoln, Inc., Jackie Hogan examines the uses (and abuses) of the sixteenth president in the United States today. The book takes readers on a journey through the little white lies of Lincoln tourism, and offers a front-row seat as the martyr president is invoked in heated political debates over such issues as homosexuality, abortion, and the "war on terror." Readers enter classrooms that use an idealized Honest Abe to "Lincolnize" American schoolchildren. And readers step into the alternate universe of Lincoln fiction that transforms the Rail Splitter, by turns, into a hapless time-traveler, a sentimental cyborg, an axe-wielding zombie slayer, or a frontier heart-throb. But Lincoln, Inc. is more than a tour through the thriving "Lincoln industry" today. Whether in staid biographies, blockbuster films, school pageants, or sleeping pill advertisements, Hogan shows how the use of the Lincoln image reveals the nation's shared fears and fascinations. The book analyzes the ways we employ Lincoln today in our political, ideological, personal, and national struggles; the ways we simultaneously deify and commercially exploit him; the ways he is packaged and sold in the marketplace of American ideas. In learning about "Lincoln, Inc.," we learn about ourselves, about who we think we are, and who we wish we could be.

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About Author

Jackie Hogan is chair of the Sociology Department at Bradley University in Peoria, Illinois. She is the author of Gender, Race and National Identity: Nations of Flesh and Blood.


Acknowledgments Chapter 1: Lincoln, Inc.: Selling the Sixteenth President Selling Abraham Lincoln An Outsider's Perspective on Lincoln Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism Branding Lincoln On the Road with Lincoln An Outsider's Perspective on Lincoln: Commodification, Simulation, and Riding the Rail Splitter's Coattails Chapter 3: Packaging the President: Lincoln Biographies "Among the Noblest of the Nation's Treasures": Themes in Lincoln Biographies Hogs, Books, and Indians: Anecdotes in Lincoln Biographies The Quotes Maketh the Man: Lincoln in His Own Words Lincoln Lovers and Lincoln Haters: Disputations in Lincoln Biographies An Outsider's Perspective on Lincoln: Framing the Sixteenth President Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film From Sentimentality to Sensationalism: The Evolution of the Fictional Lincoln Lincoln in Biographical Fiction: The Sixteenth President as Boy Scout Lincoln in Period Suspense: The MacGuffin President Lincoln in Contemporary Suspense: The Unimpeachable President Lincoln in Romance Novels: The Pinup President Lincoln in Science Fiction and Fantasy: The Great Transmogrifier An Outsider's Perspective on Lincoln: Desire, Social Structure, and the Cultural Production of Lincoln Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics In Lincoln We Trust: Lincoln and Legitimacy The Fight for Lincoln's Soul Emancipation Proclamations: Homosexuality and Abortion Whitewashing Lincoln? The Great Emancipator in Racial Politics An Outsider's Perspective on Lincoln: Manufacturing Historical Reputations Chapter 6: A Is for Abe: Teaching Lincoln Lessons in Lincoln Picturing Abe: Lincoln in Children's Picture Books Nods to Diversity: The Lincoln Era in High School Textbooks Silence Is Golden: What Lessons in Lincoln Leave Out An Outsider's Perspective on Lincoln: The Lincolnization of American Children Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums On Curators and Curiosities Exhibiting Lincoln What Lies Beneath: Unifying Themes in Lincoln Exhibits Saint Abe: The Veneration of Lincoln Consuming Lincoln An Outsider's Perspective on Lincoln: Profiting from the Past Chapter 8: Selling Lincoln: Who Do We Think We Are? The Anti-Lincolns The Barber, the Seamstress, and the Abolitionists: African Americans in the Lincoln Narrative Lessons from the Anti Lincolns: Who Do We (Not) Want to Be? An Outsider's Perspective on Lincoln: The Sixteenth President in the "Imagined Community" Coda: In Defense of Lincoln, Inc. Bibliography Index About the Author

Product Details

  • publication date: 15/11/2011
  • ISBN13: 9781442209541
  • Format: Hardback
  • Number Of Pages: 220
  • ID: 9781442209541
  • weight: 472
  • ISBN10: 1442209542

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