A child who has not yet learned how to read looks out at the world and sees language as such a child would: as lines and squiggles that don't exactly make pictures but don't seem to make anything else either. Then, when the child starts to go to school and begins to learn his letters, his way of seeing begins to change. Ruth Rocha is Brazil's most popular children's book author. Her first book was published in 1976. She has more than 130 published titles and has been translated into over twenty-five languages. Madalena Matoso studied Communication Design at Lisbon College of Fine Arts and has a graduate degree from the Fine Arts Faculty in Barcelona. In 1999, she and three friends created Planeta Tangerina.
Ruth Rocha is a Brazilian children's book writer, and one of the leading exponents of the new wave of Brazilian children's literature. She debuted in the literary field in 1967, writing articles for several magazines on education. In 1976, she published her first book entitled Palavras Muitas Palavras. Her current work has more than 130 published titles, 500 editions and translations to over 25 languages; also, it has sold about 17.5 million copies in Brazil and 2.5 million copies overseas.