Proven networking strategies to achieve lifetime professional success In today's competitive market, the typical ways of communicating don't serve the purpose of building strong, long-term connections. We need to build collaborative relationships that are memorable and influence others to aid in achieving our goals. What is the first step to connecting with the right person? It's not simply passing along a business card or rattling on about yourself, it is listening to what to the other person has to say. Link Out is filled with strategies that can turn strangers into connections that can change your career or business. * Explains how to ensure that potential entourage members perceive you positively * Offers a tracking process, which enables accountability * Teaches how to express visions and goals through your personal brand * Helps you to transform brief connections into relationships that produce valuable introductions and referrals Link Out delivers an entourage of people willing and eager to make introductions, connections, and referrals propelling one's resume or business to the top of the heap.
LESLIE GROSSMAN is the Chief Connections Officer (CCO) of Cojourneo.com and a leadership consultant and speaker. In 2002, Grossman cofounded, with Andrea March, Women's Leadership Exchange (WLE) as a multimedia communications program with conferences around the country to address the needs of professional women and business owners. Prior to launching Women's Leadership Exchange, Grossman founded and led Communications/Marketing Action, Inc. (CMA), creating public relations and integrated marketing programs for a broad spectrum of industries.
Acknowledgments ix Introduction 1 1 Everyone Needs an Entourage 15 2 The Foundation for Attracting Your Entourage 29 3 Recruit Your Entourage 43 4 Communication 2.0 67 5 Entourage Etiquette 83 6 Linking Out with Social Media 93 7 Launching or Reigniting Your Career 111 8 Grow Your Business and Your Sales by Linking Out 131 9 Clear the Accountability Hurdle and Grow Your Entourage 145 10 Pay It Forward 157 About the Author 163 Index 165