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LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

By: Brian Carter (author)Paperback

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Description

Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your SalesThis book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you're an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it!YOU'LL LEARN HOW TOIdentify the fastest, easiest ways to profit from LinkedIn Apply today's 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book's proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a "passive prospecting platform": Generate more leads without more work! Attract "mega-leads" through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales

About Author

Brian Carter is regarded as one of the elite Internet marketing experts in the world. He is the author of the book The Like Economy and co-author of Facebook Marketing (Third Edition). He has 13 years of experience, including Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director.Brian develops strategies and builds search and social media programs for companies of all sizes, including well-known entities such as Universal Studios, The U.S. Army, Hardee's, and Carl's Jr. He has been quoted and profiled by The Wall Street Journal, ABC News, Mashable, Forbes, Information Week, U.S. News & World Report, and Entrepreneur Magazine.Brian writes for several of the most popular marketing blogs, including Search Engine Journal, AllFacebook, and Mashable (which boasts 20 million monthly readers). He has more than 50,000 online fans--and growing--and his content is viewed over 8 million times a month.Brian is a professional speaker who delivers entertaining, motivational talks on Internet marketing and social media. He has presented to corporations and associations. Audience members include CEOs, business owners, and expert marketers. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. He is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.

Contents

Part I: LinkedIn for BusinessChapter 1: Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales 1Networking and Business: Face-to-Face and Online 2Social Media and Revenue 4The History of LinkedIn 7Why LinkedIn Is Relevant to Your Business 8Why LinkedIn Is More Than a Modern Rolodex 9How Your Advertising, Marketing, and Sales Teams Achieve Goals with LinkedIn 10LinkedIn Marketing Success Stories 11Joining LinkedIn Was Worth Nearly Half a Million Dollars 16Part II: LinkedIn MarketingChapter 2: Best Practices: Online Marketing and LinkedIn 19The History of Online Marketing and Its Best Practices 20Fifteen Internet Marketing Principles That Apply to LinkedIn 24Summary 38Chapter 3: Impressive Employees: LinkedIn Profile Enhancement, Findability, and Thought Leadership 41Socially Networked Employees Are Influential and Create Valuable Audiences 42How to Create Impressive LinkedIn Employee Profiles 44Incorporating Facebook and Twitter 51Adding Apps to Your Profile 52Growing Initial Connections 52Making Sure Employee Profiles Are Visible and Findable 53Shaping LinkedIn Profiles for Employees 57Profile Maintenance 63Summary 63Chapter 4: Amazing Brands: Company Pages That Grow Business 65Company Page Setup Tips 69Promoting Your Products and Services 71Company Page Analytics 72Summary 76Chapter 5: Generating Leads with Content Marketing and LinkedIn Answers, Events, & Groups 77Content Marketing and Thought Leadership 78Leveraging LinkedIn Answers for Inbound Leads 80Participating, Creating, Growing, and Managing LinkedIn Groups 89Leveraging LinkedIn Events to Promote Your Company 97Summary 104Chapter 6: Get It All Done: Your Weekly LinkedIn Marketing Routine 107One-Time Setup Activities 108Ongoing Marketing Activities 108Scheduling It! 110Summary 114Part III: LinkedIn AdvertisingChapter 7: Best Practices: Online Advertising and LinkedIn Advertising 115Advertising Approach #1: Media Buying for Branding Purposes 118Advertising Approach #2: Direct Marketing and Profitability 119Advertising Approach #3: A Combination of the First Two Approaches 120Social Media Advertising 121Online Advertising Best Practices 122Comparing Google, Facebook, and LinkedIn Ads 128Ad Services Through LinkedIn Reps 131Summary 133Chapter 8: Win First with Strategy: Inbound Advertising and Marketing with LinkedIn 135How Does Inbound Marketing Dovetail with Advertising? 136The Sales Funnel: Advertising, Marketing, and Sales 136Why Is Marketing Automation Important? 138Strategies for LinkedIn Advertising 140Advertising Goals and Metrics 144Summary 146Chapter 9: B2B Advertising: How to Create and Optimize LinkedIn Ads 147Creating Your First Campaign 148Targeting Audiences 149Campaign Options 154What Kind of Results Should You Expect? 156Chapter 10: Advanced Strategies and Tactics for High-Impact LinkedIn Ads 159Optimize Your Results by Creating Better Ads 160Get Better Results with Better Targeting 164Relevance: Know Your Audience 169How to Get Better Ideas 171Supplementing with Facebook and AdWords Ads 174Part IV: LinkedIn SalesChapter 11: Best Practices: Traditional and Modern Sales 175Sales All-Time Best Practices 176Best Practices in Twenty-first Century Sales 184How LinkedIn Changes Sales...or Doesn't 188Chapter 12: Salespeople and Social Sales 193Less Interruption, More Discovery 194What Is "Social Sales"? 195What Motivates Salespeople? 197Chapter 13: Social Sales Prospecting and Making Contact 201Finding New Customers with LinkedIn 202The Six Steps of Relationship Building 205More Ways to Contact New Prospects 209More Real-world Experiences with LinkedIn Social Sales 210Part V: ConclusionsChapter 14: How Advertising, Marketing, and Sales Employees Work Together for Extraordinary B2B Results 213The Benefits of Teamwork 214Seven Topics for Team Collaboration 215For Advertising People: How to Mesh with Sales and Marketing 215For Marketing People: How to Mesh with Advertising and Sales 216For Salespeople: How to Mesh with Marketing and Advertising 218Chapter 15: The LinkedIn Advantage: Five Organizational Shifts That Support B2B Success 221The Internet Changes Quickly and Often 222Adopting New Opportunities at the Right Time 222How Much Change Are We Talking About? 223Critical Shifts for Your Organization 224Chapter 16: Social Prospects: The Future of B2B Social Media 229Ride Every Wave of Opportunity 230Online Marketing Trends 231People Trends 236Summary 239Index 241

Product Details

  • ISBN13: 9780789749680
  • Format: Paperback
  • Number Of Pages: 272
  • ID: 9780789749680
  • weight: 374
  • ISBN10: 0789749688

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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