How did Pixar go from producing CAT scan images to winning Oscars?
How did Steve Jobs turn Apple into a world-beating company?
How does Amazon's culture encourage innovation?
How can you find the creative solutions demanded by our ever-changing world?
The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.
This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?
PETER SIMS is the co-author with Bill George of the Wall Street Journal and BusinessWeek bestselling book True North. His work has appeared in the Harvard Business Review, Fortune and TechCrunch and he is a contributor to the Reuters and Harvard Business Review blogs. He received an MBA from Stanford Business School, where he and several classmates established a popular course on leadership. He has spoken or advised at such organisations as Cisco Systems, Eli Lilly, Current Media, Molson Coors, Qualcomm and Frost & Sullivan. He previously worked in venture capital with Summit Partners, a leading investment company, and was part of the team that established the firm's London office.