Living Large: The World of Harold Mitchell
By: Harold Mitchell (author)Hardback
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Living Large explores Harold Mitchell's remarkable personal journey from son of a sawmiller to the owner of a $100 million business, rubbing shoulders with Australia's most powerful people. It traces Mitchell's philosophies about business and life, and presents guidance for young business executives trying to make it in the corporate jungle. Part autobiography, part guidebook, ""Living Large"" gets into the mind of one of Australia's most intriguing figures. With his willingness to speak candidly to the media on any subject and his piercingly astute newspaper columns, Mitchell is a most unusual and multi-faceted business identity.
Harold Mitchell's career in advertising started at seventeen when he left West Gippsland for Melbourne with GBP 2 in his pocket and found a job as an office boy in an ad agency. By the time he was thirty-three he was running the media buying operations of Masius Wynne Williams, Australia's third-biggest ad agency. In 1976 he opened Mitchell & Partners, now the largest independently owned media buying agency in Australia, of which he remains chairman and sole owner.
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- ID: 9780522856576
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