Living Room Wars: Rethinking Media Audiences
By: Ien Ang (author)Hardback
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Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a 'politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
Part one: Rethinking Audiences 1.The battle between television and its audiences 2.On the politics of empirical audience research 3.New technologies, audience measurement, and the tactics of television consumption 4.Ethnography and radical contextualism in audience studies Part two: Gendered Audiences 5.Melodramatic identifications: television fiction and women's fantasy 6.Feminist desire and female pleasure: on Janice Radway's Reading the Romance 7.Gender and/in Media consumption (with Joke Hermes) 8.Cultural studies, media reception and the transnational media system 9.Global media/local audiences 10.In the realm of uncertainty: the global village and capitalist postmodernity Notes Bibliography Index
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- ID: 9780415128001
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