This innovative book critically examines patriarchal hegemonies from a variety of theoretical and methodological perspectives. It challenges the Anglo-American bias of much gender and language research to date by including rich new data and insights from scholars working in countries such as Colombia, Liberia, Kenya, Vietnam, Japan, Greece, Bosnia-Herzegovina, Sweden, Denmark and Poland. Within these different geographical contexts, a broadly defined notion of culture incorporates organizational cultures, subcultures of society, cultures of clans or tribes as well as national cultures, depending on the meanings ascribed to the notion by people in public and private spaces. The central question of the volume, which is addressed through a variety of data, different discourse analytical approaches and research methodologies, is: How is gender constructed in social life and in patriarchal systems through discourse in different parts of the world?
1. Gender imbalances revisited: Introduction (by Majstorovic, Danijela); 2. Part I. Patriarchy and emancipation in private spaces; 3. "He beat her so hard she fell head over heels": Normalising wife abuse in Colombia (by Tolton, Laura); 4. The discursive construction of gender among Dholuo speakers in Kenya (by Abudi, Michael O.); 5. Snippa - a new word for girls' genitals in Swedish: Gender-neutral or patriarchal? (by Milles, Karin); 6. What it means to be a Bosnian woman: Analyzing women's talk between patriarchy and emancipation (by Majstorovic, Danijela); 7. Part II. Mediating gender in public spaces; 8. Greek men's and women's magazines as codes of gender conduct: The appropriation and hybridisation of deontic discourses (by Hatzidaki, Ourania); 9. Representation of desire and femininity: The advertisement in late-modern consumer culture of Japan (by Sato, Toyoko); 10. Gendered discourse(s): Liberia's 'Iron Lady' vs. George Weah (by Diabah, Grace); 11. Gender ideologies in the Vietnamese printed media (by Ha, Nguyen Thi Thu); 12. Part III. Trajectories of patriarchy and emancipation across professions; 13. Constructing masculine work identity through narrative: Two case studies from emergency medicine in Quebec (by Advani, Stella); 14. Stereotyping gender: Discursive constructions of social identities in a Danish bank (by Lassen, Inger); 15. Living in therapeutic culture: Feminine discourse as an agent of change (by Pawelczyk, Joanna); 16. Index